COMMUNICATION AS A TOOL FOR ENHANCING ORGANIZATIONAL PERFORMANCE
The title of this project is communication as a tool for enhancing organizational performance. The aim of this study was to investigate the organizational communication techniques used by the Nigerian Bottling Company and the effectiveness of such techniques. In carrying out this research, the primary and secondary data were used by the researcher.
The survey method was used also. Questionnaires and Personal Interviews were used as instruments for data collection. For the purpose of clarity and understanding of results, data was analyzed in simple tables and percentages… (Scroll down for the link to get the Complete Project Material)
Background of the Study
All organizations, both public and private entities rely on some form of communication to send their messages across to their target audience or inform their target audience of the mission and vision of their entity. Employee mostly hypes performance at the workplace when effective communication is at its ultimate.
Meanwhile, only sizeable modern age organization has placed value on effective workplace way of communicating. It is assumed by some management members that, communication is the simplest task for everyone to execute but research has shown that communication thus makes and unmakes the existence of an organization. In most Organizations, managers often leave that aspect of effective communication to the human resource department as their focus only reaches for the operational activities.
In Nigeria Bottling Company (GRA) for example, the managers only concentrate on target achievement thereby forgetting that free flow of information and how well the staff understands this information dissemination boost their morale to work harder in maximizing revenue. Likewise there becomes a huge problem when managers within organizations always assume that they have had sufficient communication with their staff just by way of instructing them on their daily schedules.
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In this context some of these organizations’ have cumbersome reporting lines, which are difficult for the employee to abide; such as conflicting authorities, and obligations thereby making some subordinates become answerable more than a superior. Intra- communication facilities such as intercoms and memos are mostly ignored by some organization and this deprives subordinates from knowing the vision and mission of an organization.
Considering the problems stated above, the study intends to aid organizations by expounding on the way effective communication would improve organizational performance… (Scroll down for the link to get the Complete Project Material)
The main research objective is to determine the function of successful communication on organizational performance using GRA as a case. However, the specific objectives of the study are below;
- To examine the communication systems in GRA.
- To measure the performance of employees using GRA appraisal indicators…
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This chapter reviews the literature on the role of effective communication on organizational performance. It discusses issues on effective communication and organizational performance from different perspectives and with the view of giving a theoretical and empirical foundation to the study. It starts with an exposition on Organizational Communication, followed by Communication Channels, Organizational Communication and Organizational performance, Theoretical and Empirical Foundations on Organizational Communication. The chapter also includes Barriers and Breakdowns in Communication Systems.
According to Lindlof and Taylor (2011), ‘organizational communication broadly studies corporate life as constituted through discursive processes such as conflict, teamwork, and leadership’. Internal organizational communication facilitates the flow of information among members of the organization.
The effective flow of information among employees within an organization is facilitated by a vibrant internal communication system. These systems of communication could be upward, downward, vertical or horizontal which is based on the structure of command within an organization…. (Scroll down for the link to get the Complete Project Material)
Patterns of Communication within Organization
Formally, Organizational communication has two dimensions; vertically and horizontally. Vertical communication is a downward and upward form of direction. In other words vertical communication transmits information among different levels in the organizational structure. However, horizontal communication also transmits information among people, divisions, departments and units within the operational structure. This section presents the qualities and roles of different communication flows in an organization.
Figure 2.1: Vertical Communication Patterns
Source: Business Communication (2015)
Downward communication is when messages flow from a higher-level employee to a lower-level employee within an Organization. This arises if information runs down through an Organization’s official succession of the hierarchical structure. In other words, communications start at the upper levels of the Organization and moves through to the bottom levels (Tubbs and Moss, 2008).
The purpose of downward communication is to assign tasks respectively, postulate instructions and directions. It is also aimed to inform employees of job procedures and policies, identification of problems that need attention at the various levels and deliver feedback on employees’ past performance (Robbins et al., 2010)… (Scroll down for the link to get the Complete Project Material)
Empirical Theories on Organizational Communication
In the light of this study, there have been many researchers and theorists who have dealt into it and brought about many findings, which are been used in most of the modern organizations as far as effective communication is concerned. Femi (Ph.D.) conducted a study on “Communication as a tool for enhancing Workers’ Performance in Selected Organizations. In Lagos State, Nigeria” he saw communication as an important component of the organization’s project.
This because it was assumed the global world has become widespread that, most organizations petition to meet their needs with a lesser resource moral through communication. His research tests the substantial relationship amid communication and workers’ performance in some designated organizations in Lagos State, Nigeria… (Scroll down for the link to get the Complete Project Material)
The research design used in this study is descriptive survey, which allows both implicit and explicit hypothesis to be tested. According to Alhassan et al, (2006), descriptive surveys are designed to portray accurately the characteristics of particular individuals, situations or groups.
It is used as a needs assessment tool to provide information on which to base sound decisions and to prepare the background for more constructive programme of educational research. It also serves as a foundation for more vigorous and precise investigation. The data gathered in a survey are usually responses to predetermined questions that are asked of respondents… (Scroll down for the link to get the Complete Project Material)
RESEARCH FINDINGS AND DISCUSSION
In this chapter, the researcher discusses the results obtained from the analysis of the primary data collected. The analysis of results was conducted according to the study objectives and therefore involved four sections. The first three sections involved some quantitative statistical analysis using descriptive, correlation and regression techniques.
The fourth section, on the other hand, involved a qualitative analysis of an interview schedule conducted and the response rate. Following these sections, the results were then discussed to draw out the central themes and how they compare with previous studies.
Demographic Characteristics of Respondents
Before the data was analyzed in accordance to the study objectives, a demographic characteristic of the data was obtained. From the results, it is realized that the majority of the respondents were males. Specifically, 75% were males while 20% were females.
Most of the respondents (47%) were also between the ages of 40 years and 55 years, 32% were between 26 years and 39 years. Quite a number (14%) were also between 18 years and 25 years… (Scroll down for the link to get the Complete Project Material)
SUMMARY CONCLUSIONS AND RECOMMENDATIONS
The study was carried out to determine the role of effective communication on organizational performance by focusing on Nigeria Bottling Company. This chapter therefore presents the major findings from the data analysis and the overall conclusions of the study after which recommendations are made.
Summary of Findings
This study determined the role of effective communication on organizational performance using GRA as a case study. Specifically, the study examined the communication systems available in GRA. It also measured the performance of employees at GRA.
In addition, it determined the relationship between effective organizational communication and organizational performance. It also identified the channels of communication considered by employees to be the most useful. Finally, barriers and breakdowns in the communication systems of…. (Scroll down for the link to get the Complete Project Material)
This study investigated the role of effective communication on organizational performance using GRA as a case study. Specifically, it examined the communication systems, measured the performance of employees, and identified the most useful channel of communication from the employee point of view, and identified barriers and breakdowns in the communication systems of the organization.
Finally, it determined the relationship between effective organizational communication and organizational performance. Primary data was employed and a sample of 200 employees in the Enugu metropolis was purposively selected… (Scroll down for the link to get the Complete Project Material)
The correlation found between the measure of effective communication and organizational performance implies there should be improved efforts at ensuring information provided by management are thorough and understandable. Moreover, other channels of communication such as the use of notice boards can be explored. In addition, email/internet communication must be improved… (Scroll down for the link to get the Complete Project Material)
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