The company has a limited number of private investors and does not plan to go public. The company has its main offices in Cawleweton. The facilities include conference rooms and office spaces. The company expects to begin offering its services in January of Year 1.
The company’s potential clients will initially be all the companies in the Cawleweton area. We can service both small and large companies and provide virtually any consultation services in regards to telephone communications with clients.
In order to create the maximum effect for our clients, we provide a comprehensive program for them that may include some of the following services:
Identification of Program Objectives and ExpectationsCreation of customized lists of leadsMarket researchConsultation and training of telemarketing personnelScript writing for programsCreation of follow-up programs for successful calls.
This is only a partial list of our services as each project is customized to our client and its scope, length, depth, reach, and cost are unique.
The telemarketing industry is quite fragmented with companies that vary greatly in size, scope, services offered, and market share. Many companies are general advertising agencies that offer telemarketing services along with a wide range of other consulting services. In addition, many companies, not realizing the potential advantages of outsourcing, choose to develop their own telemarketing services.
Rivalry among different telemarketing agencies as stated before is quite intense. The telemarketing industry as a whole is mature with long-term moderate growth. Most of the largest agencies are mutually dependent when it comes to jockeying for position and market share. The fact that there are so many diverse and seemingly “generic” or general telemarketing agencies makes this a cutthroat industry.
Start-up assets required include expenses and cash needed to support operations until revenues reach an acceptable level. Most of the company’s liabilities will come from outside private investors and management investment, however, we have obtained current borrowing from Bank of America Commercial Investments, the principal to be paid off in three years. A long-term loan through VieilArgent Bank of Richburb will be paid off in ten years.
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Achieve break-even by year two.Establish a regional (East Coast) scope for operations within five years and a national presence within 10 years.Establish minimum 95% customer satisfaction rate to establish long-term relationships with our clients and create a viable reputation.1.2 Mission
1.3 Keys to Success
Differentiate our services so that our clients realize that we are able to better serve their needs rather than a more generic competitor or in-house telemarketing.Keeping close contact with clients and establishing a well functioning long-term relationship with them to generate repeat business and a top notch reputation.Establish a comprehensive service experience for our clients that includes consultation, analysis of telemarketing campaign goals and target markets, creation of streamlined and custom advertising campaigns based on needs, expectations, implementation, and follow-up analysis.
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