MARKETING STRATEGY FOR AIRLINES

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MARKETING STRATEGY FOR AIRLINES

ABSTRACT

The researcher was encouraged by the misperception to focus his attention on the issue, using marist poultry as an example. As a result, our study has evolved to take a tactical look at procedures in order to determine the validity of such misconceptions. The first chapter explains the study’s purpose.

Chapter two explored the literature to expand on poultry activities. In chapter three, the stratified random sampling approach was utilised as a methodology for collecting data for the research. Based on the analysis in chapter four, a summary of findings, conclusion, and recommendation were formed.

The researcher is enthusiastic about future research. The researcher believes that everyone who intends to economically explore the business now and in the future, without disregarding future research in the sector, would benefit from rite. Up is specially developed to make the business more profitable.

Chapter one

Introduction:

1.1 Background of the Study.

Marketing strategy refers to the marketing logic that business unit experts use to achieve their marketing objectives, which include decision making, marketing expenditures, marketing mix, and marketing allocation in relation to expected environmental and competitive conditions. Kotler (200: 170).

However, the airline operation must properly blend the above aspects in order to maximise the efficiency and effectiveness of their strategic decisions, resulting in better performance. This will also enable them to outperform their opponents from all angles.

Airlines play an extremely important role in the transportation industry. It facilitates the creation of time and place utilities. Airlines are regulated for their high speed and comfort, and are hence mostly employed to deliver high-value, perishable, and emergency cargo.

To effectively address the transportation needs of customers, airline sector executives must use efficient marketing techniques.

Olakunori (2000:247) stated that the aviation sector is highly interesting, even if air transportation is recognised as the most modern way of transportation today.

Executive airtime services, as the name implies, simply refer to executive airline services. The general notion among aeroplane passengers was that the airlines were for executives. Actually, the cut was not intended for only the CEOs.

An average citizen can fly to various locations in comfort using executive airline services, which do not begin with the phrase executive airline services. Instead, they began as a hired vessel in 1996 before transitioning to cargo operations.

Although they were in the partnership industry, they functioned for a number of years before transitioning to executive airline services about three (3) years ago. They have experience in passenger and commercial operations.

Executive airline services, while relatively new to the transportation business, have made a substantial contribution to the industry. However, the recent increase in airlines such as Sosoliso and Abarika Airlines has resulted in competition,

which has impacted its profit and customer patronage. It is natural to wonder how executive airline services can improve their services in order to survive in our competitive marketing environment. Designing effective marketing strategies is the solution.

Thus, in the study, the researcher examines efficient marketing methods for airlines operating in Imo metropolitan, with a specific focus on executive airline service.

STATEMENT OF THE PROBLEM

The market for airline services is highly competitive, which is owing to the presence of both national and international airlines that have made inroads into the business.

Among these is executive airline service (EAS), which holds a key position in the sector with its airline operations on the following routes: Legal, Port Harcourt, Jos, Abuj, Kano, and Imo.

The company has been performing admirably, as evidenced by its status as a household name among airline customers.

What criteria have determined the effective performance of executive airline service operations? How effective is the company’s marketing strategy? And how do customers perceive the company’s devices in comparison to other airlines?

To answer the following questions, the researcher critically examined the marketing technique used by elite airline services.

OBJECTIVES OF THE STUDY

The study’s objectives, among others, include:

To identify the number of airlines that use executive airline services.

To assess the impact of marketing methods on the profitability of executive airline services.

To examine whether airline customers are happy with the fares charged by executive airline services.

To determine how executive airline service promotion techniques affect its services.

Determine the elements that influence passengers’ airline choices.

Recommend acceptable steps for importing executive airline marketing strategies.

1.4 Significance of the Study

The significance of the study cannot be overstated or emphasised. The study was conducted to evaluate the extent to which the marketing strategies performance of airlines operating in Imo metropolitan is quite valuable in the following ways:

To inform the researcher on marketing techniques for airlines operating in Imo metropolitan.

To assist airline operators in Imo metropolis in realising and comprehending the relevance and efficiency of marketing tactics in acquiring and retaining consumers.

iii. It serves as a reference point for airline operators in Imo metropolis by providing information on the dangers of using incorrect marketing techniques, as well as ideas for placing airline operators’ marketing efforts in the suitable channel.

To identify areas where airlines operating in the Imo metropolitan need to strengthen their marketing tactics in order to perform better.

It will teach airline companies how to keep their consumers in order to avoid losing them to another carrier.

It encourages patronage because of the prospective treatment, such as an instant discount.

Vii. The user obtains the pleasure of belonging to the easy group of easy fliers.

vii. It allows the reader to understand some of the factors that may entice them to use executive airline services.

1.5 Scope of the Study

This research looked at all aspects of marketing techniques in Imo metropolis airlines, including promotions, pricing, products, and locations.

However, the scope of the study “Effective marketing strategies for airlines operating in Imo metropolis” is limited to EAS Airlines.

Limitations of the Study

The study has the following limitations and limits.

Hoarding of information: This is a prevalent problem with company executives and consumers. Information labelled as confidential activities are never released for fear of exposing the company’s strategies, weaknesses, or strengths to the public and competitors.

Non-availability of literature: Because the subject area is relatively tiny and little has been published about it, it was difficult to obtain sufficient material to support the challenges of marketing for small company businesses.

Finance: As a result of the country’s economic turmoil, the researcher found it difficult to obtain sufficient funds to make work more appealing.

Time factor: Because the time allotted for research work was insufficient, the researcher coupled the project with regular class work to ensure a quick completion of the work.

Sample size: The researcher found difficulties in obtaining a reasonable sample size of the population in order to have true and authentic options.

1.7 Definition of Terms

Marketing is an important set of creative human actions aimed at detecting human needs and desires through exchange as efficiently and effectively as feasible (Adinika (19903).

COMPETITION: The effort to win advertising, profit, or success from clients over the next person, mostly among corporations in modern business (Ozor 2001).

VARIABLES: Anything that affects the firm but is not under management’s control, such as the government, policies, political crises, competitors, and so on (Olakunori 200:224).

MARKETING STRATEGIES: A game plan for accomplishing a set of goals. It is part and parcel of the strategic planning process. (Subbash, 199–:12)

CUSTOMERS: People who buy from a manufacturer or consumers but may not necessarily be users of such products (Olakunri 2000: 227).

PRINCE: The amount of money that the consumer pays for the goods or service at the time and location of exchange (Kotler 1996:46).

PROMOTION: This is one of the components of the market mix that an organisation uses to inform, educate, and persuade marketing about the company’s product (Ebu, Adirika, and Naolin 2001:58).

DISTRIBUTION: This is concerned with the actions that a company takes to distribute its products to the target market (Olakunon 1999:93).

PRODUCT: Anything that may be supplied to the market for attention, acquisition, or consumption that may satisfy a want or need, including physical goods, services, people, organisations, and ideas (Kotler 2000:247).

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