Barton Interiors is a proposed venture that will offer comprehensive interior design services for homes and offices in the Boulder, Colorado area. Barton Interiors also will provide access to products to complement the design consulting services including furniture, both new and antique, decorator fabric, and home and office accessories. This venture offers the personalized services the target market desires and can afford in a way that is unique from concept to implementation.
Recent market research indicates a specific and growing need in the area for the interior design consulting services and products Barton Interiors offers the market it will serve. The market strategy will be based on a cost effective approach to reach this clearly defined target market. Although the population of Boulder is under 100,000, the market has a significant quantity of relatively wealthy households that are conscious of the appearance and feel of their home and offices.
The approach to promote Barton Interiors with be through establishing relationships with key people in the community and then through referral activities once a significant client base is established. Barton Interiors will focus on developing solid and loyal client relationships offering design solutions based on the client’s taste, budget, use, and goals for the space. The additional selection, accessibility of product, design services, and value-based pricing will differentiate Barton Interiors from the other options in the area.
Total revenues in the first year are projected to exceed $46,000 with a loss. The venture will show increasing profits in year two and three, with revenues projected to increase to almost $80,000. This interior design business plan outlines the concept and implementation and details regarding the first three years of this venture.
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ObjectivesRealize an average of $3,870 of sales each business month for the first year, $5,720 for the second, and $6,600 for the third year.Generate a minimum of 45% of revenues from product sales versus consulting billing.Establish a commercial revenue client base accounting for 10% of total revenues.Mission
Barton Interiors is an interior design service for discerning, quality-conscious clients that seek assistance in their design choices for their primary residences, vacation homes, and businesses. This experience offers personal attention through the design process and also provides design resources and products to its clients through special purchases of furniture, fabric, and accessories. The total experience is provided in a way to inform, inspire, and assist people through the process of transforming their home or business environment to become a unique and personalized expression of themselves and add to their enjoyment of that interior space.
Keys to Success
The primary keys to success for Barton Interiors will be based on the following factors:
Provide the highest quality interior design consulting experience possible.Sell specially selected products to these clients to further meet their interior design needs.Communicate with our client base through the website and personalized communication techniques.Retain clients to generate repeat purchases and initiate referrals.
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