IMPACT OF SALES PROMOTION ON ORGANIZATIONAL PERFORMANCE
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IMPACT OF SALES PROMOTION ON ORGANIZATIONAL PERFORMANCE
ABSTRACT
The review of studies on the impact of sales promotions on organisational success. (A case study of a Nigerian bottling firm (NBC plc, Coca-Cola Onitsha plant) found that the study is relevant because it tries to uncover the function of sales promotion in marketing strategies and the attainment of organisational goals and objectives.
And they attempted to demonstrate the impact of sales promotion production and staff commitments on organisational operations. Also, it serves as a reference for the company under inspection and the broader soft drink industry in Nigeria by providing insight into how to organise and execute a sales promotion programme to get better results.
And will contribute to the current body of information in administrative science study while also assisting other researchers interested in venturing into sales promotion.
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