Latest Final Year Project Topics for Mass Communication Students in 2026
Estimated Reading Time: 4-5 minutes to browse all topics; 15-20 minutes for detailed exploration
Key Takeaways
- 30 contemporary final year project topics aligned with 2026 mass communication trends
- Topics span social media, journalism ethics, advertising, PR, media regulation, and audience analysis
- Each topic balances academic rigor with practical real-world applications
- Topics reflect emerging technologies like AI, influencer marketing, and digital platforms
- Consider relevance, feasibility, data availability, and career alignment when selecting
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Review the topics from the list here, choose one that interests you, then contact us with your selected topic.
Option 2: Get Personalized Recommendations
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 Pro Tip: We can also help you refine or customize any topic to perfectly align with your research interests!
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Table of Contents
- Introduction
- How to Choose the Right Final Year Project Topic
- Social Media and Digital Communication Topics
- Journalism Ethics and Professional Practice Topics
- Advertising Effectiveness and Consumer Behavior Topics
- Public Relations Strategy and Corporate Communication Topics
- Media Regulation and Policy Topics
- Audience Analysis and Reception Studies Topics
- Conclusion
- Frequently Asked Questions
Introduction
Selecting the right final year project topic for Mass Communication is one of the most critical decisions you’ll make as a student. The topic you choose will shape your entire research journey, determine your level of engagement with the material, and ultimately influence your academic grades and career prospects. For mass communication students, the challenge is even greater because your field encompasses journalism, advertising, public relations, media studies, and digital communication—each offering unique research opportunities and real-world applications.
The importance of choosing a compelling final year project topic for mass communication cannot be overstated. A well-selected topic allows you to explore contemporary issues in media, contribute meaningful insights to the field, and develop practical skills that employers value. In 2026, the mass communication landscape continues to evolve rapidly with artificial intelligence transforming newsrooms, social media reshaping public discourse, influencer marketing challenging traditional advertising models, and media regulation becoming increasingly urgent across African and global contexts.
This comprehensive guide provides 30 well-researched final year project topics for mass communication students that reflect current industry trends, emerging technologies, and pressing ethical concerns. Whether you’re interested in digital journalism, social media influence, advertising effectiveness, public relations strategies, or media regulation, you’ll find topics that align with your academic interests and career aspirations. Each topic has been carefully crafted to be achievable within the scope of undergraduate and postgraduate research while offering sufficient depth for meaningful investigation.
How to Choose the Right Final Year Project Topic for Mass Communication
Before diving into our topic list, consider these practical guidelines for selecting your final year project topic:
- Relevance and Passion: Choose a topic that genuinely interests you and addresses contemporary issues in mass communication; your enthusiasm will sustain you through months of research and writing.
- Feasibility and Scope: Ensure your topic is narrow enough to be manageable within your timeframe but broad enough to provide sufficient material for comprehensive research and analysis.
- Data Availability: Select topics where you can access primary or secondary data, interview subjects, or conduct surveys; avoid topics where reliable information sources are limited or inaccessible.
- Career Alignment: Consider how your chosen topic relates to your career aspirations, whether in journalism, advertising, public relations, broadcasting, or digital media.
- Originality and Contribution: Aim for topics that offer fresh perspectives on existing issues or explore emerging phenomena in mass communication; avoid overly researched topics unless you can provide novel insights.
Final Year Project Topics for Mass Communication Students in 2026
Social Media and Digital Communication Topics
1. The Impact of TikTok on Youth Political Engagement and Activism Among Nigerian University Students in 2026
This research investigates how short-form video content on TikTok influences political awareness, voter mobilization, and civic participation among undergraduate students, examining both positive engagement and misinformation spread. The study would employ mixed methods including surveys of 300+ students, content analysis of political TikTok videos, and in-depth interviews with student influencers. You would explore how algorithmic recommendations facilitate or hinder political discourse, measure knowledge retention from TikTok political content, and analyze the platform’s role in the 2026 election cycle or policy debates.
2. Influencer Marketing Authenticity and Consumer Trust in the Fast Fashion Industry Across West African Markets
The study explores how genuine versus fabricated influencer endorsements affect consumer purchasing decisions, brand loyalty, and trust perception in emerging fashion markets across Nigeria, Ghana, and Cameroon. Your research would involve analyzing influencer-brand partnerships, conducting consumer surveys to measure trust levels, and examining how disclosure of sponsored content affects perception. You would investigate cultural differences in how West African consumers evaluate influencer authenticity and identify markers of genuine versus inauthentic endorsements.
3. The Role of WhatsApp Broadcast Groups in Spreading Health Misinformation During Public Health Crises in African Communities
This research analyzes how false health information circulates through WhatsApp networks during pandemics, examines user verification practices, and proposes communication strategies to combat health misinformation effectively. The study would collect data on health-related messages in WhatsApp groups, analyze misinformation patterns, survey users about their verification practices, and develop intervention strategies. This topic gained urgency during COVID-19 and remains relevant for future health emergencies.
4. Instagram’s Algorithm and Its Effect on Mental Health Anxiety Among Female Undergraduate Students in University Settings
The study investigates the relationship between algorithmic content curation, unrealistic beauty standards, and anxiety symptoms, exploring how algorithmic feed personalization intensifies social comparison. Your research would employ quantitative measures of anxiety, analyze the types of content Instagram algorithms prioritize, and conduct qualitative interviews about users’ experiences. You would examine the role of filtered images, the “Explore” page algorithmic suggestions, and recommendations of aspirational content in driving mental health concerns.
5. TikTok Creator Economy and Economic Empowerment of Young Women in Sub-Saharan African Countries: A Comparative Analysis
This research examines how TikTok content creation provides income opportunities for young African women, evaluates sustainability of creator income, and analyzes platform policies affecting creator economies. The study would include interviews with 20-30 female creators across multiple African countries, analysis of earnings structures, examination of platform payment policies, and assessment of economic independence achieved through content creation. You would explore barriers women face compared to male creators and recommend strategies for platform policy improvements.
6. Podcast Production and Distribution Strategies for Independent Content Creators in Nigeria and Ghana
The study explores best practices for podcast production, audience building, monetization strategies, and the challenges independent creators face competing with major media networks. Your research would interview successful independent podcasters, analyze podcast listening patterns in West Africa, examine distribution platforms and their algorithms, and evaluate different monetization approaches including sponsorships, Patreon, and advertising. This topic offers practical value as podcasting grows in African markets.
Journalism Ethics and Professional Practice Topics
7. The Challenges of Investigative Journalism in Authoritarian Media Environments: A Study of Press Freedom in Selected African Nations
This research examines how journalists conduct investigative reporting under government pressure, analyzes self-censorship practices, and evaluates strategies for protecting journalist safety and editorial independence. The study would interview investigative journalists in countries with restricted press freedom, analyze published investigations for evidence of self-censorship, examine government pressure tactics, and document protection mechanisms journalists employ. This topic addresses urgent human rights concerns relevant to multiple African contexts.
8. Fact-Checking Mechanisms and Their Effectiveness in Combating Election Misinformation During Political Campaigns in West Africa
The study assesses how fact-checking organizations, media outlets, and platforms verify political claims, evaluate public trust in fact-checking institutions, and measure impact on voter behavior. Your research would analyze fact-checking reports from elections in Nigeria, Ghana, or other West African countries, survey voters about their exposure to and trust in fact-checks, and measure whether fact-checks change voting intentions. You would examine the reach of fact-checking content compared to the original misinformation.
9. Fake News Detection and Media Literacy Among Secondary School Students: Designing Intervention Strategies
This research develops and tests media literacy interventions to improve secondary students’ ability to identify misinformation, evaluates program effectiveness, and recommends curriculum integration strategies. The study would design a media literacy curriculum component, implement it with experimental and control groups, measure pre- and post-intervention knowledge, and assess retention over time. You would also examine which intervention strategies prove most effective and provide recommendations for schools implementing media literacy programs.
10. The Role of Citizen Journalism in Coverage of Environmental Disasters: Challenges and Opportunities for Professional Journalism
The study examines how amateur journalists contribute eyewitness accounts during environmental crises, analyzes verification challenges, and explores collaboration models between citizen and professional journalists. Your research would analyze environmental disaster coverage comparing professional media and citizen journalism, interview both types of journalists, examine verification processes, and identify successful collaboration examples. This topic reflects growing importance of citizen journalism during crises.
11. Journalistic Integrity and Entertainment Blending in Infotainment Programming: Impact on News Credibility and Public Understanding
This research investigates how entertainment elements in news programs affect audience comprehension of serious issues, audience trust in news sources, and long-term civic knowledge retention. The study would analyze infotainment programs, conduct audience surveys measuring comprehension and trust, and compare retention of information from infotainment versus traditional news formats. You would examine specific entertainment techniques and their effects on understanding complex policy issues or scientific topics.
đź“š How to Get Complete Project Materials
Getting your complete project material (Chapter 1-5, References, and all documentation) is simple and fast:
Option 1: Browse & Select
Review the topics from the list here, choose one that interests you, then contact us with your selected topic.
Option 2: Get Personalized Recommendations
Not sure which topic to choose? Message us with your area of interest and we'll recommend customized topics that match your goals and academic level.
 Pro Tip: We can also help you refine or customize any topic to perfectly align with your research interests!
📱 WhatsApp Us Now
Or call: +234 813 254 6417
Advertising Effectiveness and Consumer Behavior Topics
12. The Effectiveness of User-Generated Content Advertising Compared to Traditional Celebrity Endorsement in Nigerian E-Commerce Platforms
The study compares consumer response to authentic user-generated content versus celebrity-driven advertisements, measures conversion rates, brand recall, and long-term purchase behavior differences. Your research would analyze e-commerce platforms’ advertising content, conduct consumer surveys measuring ad effectiveness, track purchase behavior for both types of ads, and examine demographic differences in responsiveness. You would evaluate cost-effectiveness of user-generated versus celebrity advertising and provide strategic recommendations.
13. Neuromarketing and Emotional Advertising: How Brain Science Informs Creative Strategy in Television and Digital Advertising
This research explores how understanding neuroscience principles improves advertising creative development, examines emotional triggers in effective campaigns, and evaluates ethical implications. The study might employ eye-tracking technology, measure physiological responses to advertisements, conduct content analysis of effective campaigns, and interview advertising creatives about neuroscience application. You would explore which emotional appeals work best for different product categories and examine ethical concerns about manipulating consumers through neurological understanding.
14. Sustainability Messaging in Advertising: Green Marketing Claims and Consumer Skepticism in the Apparel Industry
The study analyzes how brands communicate environmental commitments, evaluates consumer perception of sustainability claims, and identifies greenwashing tactics and their effectiveness impact. Your research would examine advertising claims from apparel companies, analyze the accuracy of environmental assertions, survey consumers about trust in green marketing, and test whether skepticism decreases purchase intentions. You would identify which sustainability messages consumers find most credible and which claims appear as greenwashing.
15. The Impact of Micro-Moments Marketing on Consumer Decision-Making in Mobile-First African Markets
This research examines how advertising strategies targeting specific mobile moments influence purchase decisions, brand awareness, and customer journey optimization in price-sensitive markets. The study would analyze mobile advertising campaigns, conduct mobile user surveys about decision-making moments, examine click-through rates and conversion data, and interview marketers about micro-moment strategies. You would identify key decision moments in African mobile commerce and recommend optimization strategies for advertisers.
Public Relations Strategy and Corporate Communication Topics
16. Crisis Communication Management in the Pharmaceutical Industry: Response Strategies During Drug Safety Controversies in Nigeria
The study analyzes how pharmaceutical companies communicate during product safety crises, evaluates stakeholder perception of response strategies, and develops best practice frameworks. Your research would examine past pharmaceutical crises, analyze company communication responses, survey stakeholders about communication effectiveness, and interview crisis communication professionals. You would develop a crisis communication framework specifically applicable to the pharmaceutical sector in Nigeria.
17. Brand Reputation Management on Social Media: Strategies for Responding to Viral Negative Publicity in the Hospitality Sector
This research examines how hotels and restaurants address negative social media campaigns, analyzes response timing and tone effectiveness, and measures reputation recovery metrics. The study would identify viral negative incidents affecting hospitality brands, analyze company responses, measure social media sentiment before and after responses, and survey consumers about how responses affected brand perception. You would develop response strategy recommendations and measure effectiveness of different approaches.
18. Internal Communication Effectiveness in Driving Employee Advocacy on Corporate Social Media Accounts
The study investigates how organizations communicate corporate values internally to encourage employees to advocate for brands on personal social media, measuring engagement and authenticity. Your research would examine corporate communication materials, survey employees about advocacy willingness, analyze employee-generated social media content, and interview HR and communications professionals. You would identify communication strategies that effectively motivate authentic employee advocacy without appearing forced.
19. Stakeholder Engagement Strategies for Multinational Oil Companies Operating in Niger Delta Communities
This research analyzes communication approaches for managing relationships with local communities, government agencies, and environmental groups, evaluating transparency and trust-building effectiveness. The study would examine communication strategies of major oil companies, interview community members about company engagement, analyze stakeholder perception of transparency, and assess community grievance mechanisms. This topic addresses urgent concerns about corporate accountability in resource-rich regions.
20. Corporate Social Responsibility Reporting and Stakeholder Trust: Comparative Analysis of CSR Communication in African Banks
The study examines how financial institutions communicate social responsibility initiatives, evaluates stakeholder perception of authenticity, and analyzes gaps between reported and actual practices. Your research would analyze CSR reports from multiple African banks, survey stakeholders about CSR perception, examine whether reported initiatives match actual implementation, and identify credibility gaps. You would recommend improvements to CSR communication strategies and reporting standards.
Media Regulation and Policy Topics
21. The Implementation and Impact of Nigeria’s Code of Conduct for Online Broadcasters on Content Moderation Practices
This research evaluates how online content creators comply with regulatory codes, analyzes enforcement mechanisms, and examines tensions between regulation and creative freedom. The study would examine the regulatory code provisions, survey content creators about compliance challenges, analyze enforcement actions, and measure changes in content following regulation implementation. You would assess whether regulation achieves stated goals while preserving creative expression.
22. Data Privacy Regulations and Media Organizations: Compliance Challenges in Journalism and Digital Publishing Across African Jurisdictions
The study investigates how media organizations comply with data protection laws, identifies practical challenges in implementing privacy policies, and recommends sector-specific guidance. Your research would examine data privacy regulations across African countries, interview journalists and media lawyers about compliance challenges, analyze privacy policies of media organizations, and identify implementation gaps. You would develop practical guidance for media compliance with evolving privacy standards.
23. Artificial Intelligence Content Moderation and Freedom of Expression: Regulatory Frameworks for Social Media Platforms Operating in Africa
This research examines how AI moderation systems affect content freedom, analyzes regulatory approaches to algorithmic transparency, and evaluates human oversight mechanisms effectiveness. The study would analyze AI moderation decisions, survey users about perceived fairness, examine regulatory frameworks in African countries, and interview platform policy specialists. You would assess whether AI moderation protects against harmful content while preserving legitimate speech.
24. Media Ownership Concentration and Editorial Independence: Regulatory Challenges in West African Broadcasting Landscape
The study analyzes how ownership consolidation affects editorial independence, examines regulatory mechanisms for preventing monopolistic control, and evaluates compliance effectiveness. Your research would map media ownership patterns, analyze editorial content for evidence of ownership influence, examine regulatory enforcement, and interview journalists about pressure from ownership. You would assess whether existing regulations adequately protect editorial independence.
25. Cybersecurity and Data Protection in Digital Journalism: Protecting Journalist Sources in the Age of Surveillance
This research explores digital security tools journalists use to protect sources, analyzes legal protections across African countries, and recommends best practices for source confidentiality. The study would interview journalists about security practices, examine legal frameworks for source protection, analyze digital security tools available, and assess threats to source security. You would develop practical security recommendations for journalists operating in different African contexts with varying threat levels.
Audience Analysis and Reception Studies Topics
26. The Shifting Television Viewing Behaviors of Gen Z in Nigeria: Streaming Platforms Versus Traditional Broadcasting
The study measures generational differences in media consumption, analyzes factors driving platform choice, evaluates implications for traditional broadcasters and content creators. Your research would survey Gen Z viewers about platform preferences, track viewing patterns across platforms, examine content preferences on each platform, and project future media consumption trends. You would analyze how traditional broadcasters must adapt to changing Gen Z media habits and identify opportunities for engaging younger audiences.
27. Newspaper Readership Decline and Audience Migration to Digital Platforms: Strategic Adaptations by African Media Houses
This research examines why newspaper audiences decline, measures audience migration patterns to digital channels, and analyzes successful digital transformation strategies. The study would track newspaper circulation trends, survey former newspaper readers about migration reasons, analyze digital adoption by African media houses, and compare strategies across organizations. You would identify successful digital transformation models and develop recommendations for traditional media transitioning to digital-first approaches.
28. Radio Listening Patterns and Advertising Effectiveness Among Rural Communities in Sub-Saharan Africa: A Market Research Study
The study investigates rural media consumption, measures radio’s advertising effectiveness in low-literacy environments, and recommends culturally appropriate communication strategies. Your research would survey rural listeners about radio consumption patterns, analyze radio advertising messages and their effectiveness, and conduct in-depth interviews about radio’s role in rural communities. You would assess how radio effectively reaches rural African audiences and develop advertising strategies suited to rural contexts with limited literacy.
29. Representation and Diversity in Nigerian Television Advertising: Analyzing Inclusivity Gaps and Consumer Perception of Authentic Representation
This research examines diversity in advertising casting, analyzes audience perception of representation authenticity, and explores relationship between diversity and purchasing intentions. The study would conduct content analysis of TV advertising, categorize representation across demographics and characteristics, survey consumers about authentic representation perception, and measure purchasing intention differences. You would identify representation gaps and develop recommendations for more inclusive advertising practices.
30. Transmedia Storytelling and Audience Engagement: How Media Franchises Create Immersive Experiences Across Multiple Platforms in 2026
The study investigates how stories developed across television, social media, gaming, and other platforms enhance audience engagement, analyzes fan participation patterns, and evaluates commercial success metrics. Your research would analyze transmedia narratives, track audience engagement across platforms, interview fans and creators about transmedia storytelling, and measure commercial impact. You would examine how transmedia approaches build devoted fan communities and drive revenue across multiple platforms.
đź“š How to Get Complete Project Materials
Getting your complete project material (Chapter 1-5, References, and all documentation) is simple and fast:
Option 1: Browse & Select
Review the topics from the list here, choose one that interests you, then contact us with your selected topic.
Option 2: Get Personalized Recommendations
Not sure which topic to choose? Message us with your area of interest and we'll recommend customized topics that match your goals and academic level.
 Pro Tip: We can also help you refine or customize any topic to perfectly align with your research interests!
📱 WhatsApp Us Now
Or call: +234 813 254 6417
Conclusion
Selecting an appropriate final year project topic for mass communication requires careful consideration of your interests, available resources, and the relevance of your research to contemporary media challenges and opportunities. The 30 topics presented in this guide represent diverse research areas within mass communication—from social media influence and journalism ethics to advertising effectiveness and media regulation—all aligned with the dynamic landscape of 2026.
These final year project topics for mass communication are designed to challenge your critical thinking, develop your research skills, and contribute meaningful insights to a field that fundamentally shapes how societies communicate, consume information, and understand their world. Whether you choose to explore digital journalism transformation, social media’s psychological impact on politics, influencer marketing authenticity, crisis communication strategies, or emerging media regulations, each topic offers opportunities for original research and professional development.
The media landscape continues to evolve rapidly, creating both challenges and opportunities for communications professionals. Your final year project should reflect this dynamic reality and position you as a thoughtful analyst of contemporary communication issues. If you’re uncertain about your topic selection or need guidance refining your research focus, Premium Researchers offers comprehensive support for mass communication final year projects.
For students exploring related fields, consider exploring public relations project topics or business administration projects for complementary research areas.
Ready to begin your research journey? Contact Premium Researchers today via WhatsApp at https://wa.me/2348132546417 or email contact@premiumresearchers.com for professionally written, plagiarism-free final year project materials with complete data analysis included. Our team of experienced mass communication researchers will help you develop your chosen topic into a high-quality project that demonstrates academic excellence and prepares you for professional success in this dynamic field.
Frequently Asked Questions
How do I narrow down my final year project topic from these 30 options?
Start by identifying which topic areas naturally align with your interests and coursework strengths. Consider your access to data sources and potential research participants. Then evaluate feasibility within your timeframe—typically 3-6 months for undergraduate projects. Select topics where you can genuinely contribute new insights rather than repeat existing research. Finally, discuss your shortlisted topics with your project supervisor for guidance on scope and research potential.
Can I combine elements from multiple topics to create my own unique research focus?
Absolutely. The topics provided serve as starting points. Many students successfully combine elements—for example, merging social media influencers with health communication during crises, or combining AI content moderation with journalism ethics. However, ensure your combined topic remains focused and achievable. Discuss interdisciplinary combinations with your supervisor to ensure academic validity and proper research design.
What research methods work best for mass communication final year projects?
Mass communication projects typically employ mixed methods combining qualitative and quantitative approaches. Common methodologies include content analysis of media materials, surveys measuring audience perception or behavior, in-depth interviews with media professionals or content creators, focus group discussions, experimental designs testing communication effects, and ethnographic observation of communities or organizations. Your topic determines which methods fit best—consult your supervisor about appropriate research design for your chosen topic.
How long should my final year project research take, and when should I start?
Most undergraduate final year projects span 3-6 months from topic selection to completion, while postgraduate projects may require 6-12 months. Start planning at least 6 months before your submission deadline. The first month should focus on literature review and topic refinement, followed by research design development and ethical approval if needed, then data collection and analysis phases. Starting early provides buffer time for unexpected challenges and allows for thorough revision before submission.
What makes a strong final year project in mass communication?
Excellent mass communication projects demonstrate several key qualities: clear relevance to contemporary media issues, rigorous research methodology with appropriate data collection, sophisticated analysis that moves beyond description to interpretation and insight, engagement with existing scholarly literature, ethical consideration of research participants and subjects, and practical implications for media professionals or organizations. Projects that identify gaps in existing research and propose novel solutions typically receive higher evaluations. Your project should demonstrate that you understand both theoretical foundations and practical industry applications of mass communication.
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