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According to Bilteneven (1973:11), mass media can spread a message all across the world. The impetus for this study is to discover the impact of ANTI – HIV/AIDS on the sexual practises of young people, particularly those living in Ekwulobia Aguata Local Government Area.

“Youth are the leaders of tomorrow,” as the cliché goes. The first chapter of this paper provides background information about the research. In addition, we looked examined the study’s initial rationale and purpose/significance.

In addition to the limits, the second chapter discussed the review of literature and the summary of literature, among other things. The third chapter discusses the study question, research technique, population design, and sample. The survey research approach was utilised to collect data by distributing questionnaires to 160 correspondents. The sample size was 120, and the population included 720 youths from the Ekwulobia local government region.

The fourth chapter examines demographics and hypothesis testing in tables, as well as the assessment and presentation of research topics. The fifth and last chapter contains a summary, reference, conclusion, appendix, and questionnaire based on the study’s findings.

1.1 Introduction in CHAPTER ONE

Prior to the emergence of mass communication, the primary mode of communication was interpersonal communication, or face-to-face contact. Interpersonal communication has a restricted audience, while mass media allows messages to reach far beyond the sender’s close vicinity.

Without the use of a public address system, a human voice may only be able to reach a crowd for a few hundred feet. However, mass media can spread the same message all over the world (Bittenevn 1973: 11). However, for this study, we are focusing on a specific mass media known as television.

However, there are other forms of mass media such as (radio) and print media. The presence of television has influenced the communication pattern of society; a large audience now relies on television to provide a continuous flow of information, education, communication, entertainment, and many others may rely on television for truth in complicated and complex situations, and when it is not provided, they feel deprived.

The impact of television on changing and shaping the attitudes and actions of the people is debatable because television influence is influenced by a variety of factors. It is most likely less potent than many people believe. However, television has an indirect influence on attitudes; at the very least, it makes people aware.

In the quiet and comfort of our living rooms, we watch the horrors of war, crime, religious crises, ethnic and racial prejudice, and so many other societal evils. When we listen to and watch television, we discover new information, ideas, and concepts.

This medium’s frequent reporting on subjects such as HIV/AIDS makes us aware of the feared sickness. The symptoms and indicators, how to contract it, the dangers it poses in the short and long term, as well as prevention and therapy. In a corrupt society, publicity is thought to be a critical step in finding a cure for many societal evils.

In line with this, it is hoped that the existence of courage and truthful information on ANTI-AIDS campaigns will mould and mould the sexual practises of people, particularly youngsters.

1.2 The Background Of The Study

We don’t know how many people have been infected with this dreadful sickness. AIDS in the 1970s and it is unknown where the AIDS virus HIV arose. Silence was the prominent aspect of this initial session. HIV was unknown, and there were no indications or symptoms of infection.

Seroarchacological investigations have recorded human infections with HIV prior to the 1970s, and available data imply that the present epidemic began in the mid to late 1970s. HIV had spread to at least five continents by 1980, including Northern America, South America, Europe, Africa, and Australia.

In June 1981, there is an increase in cases of rare lung infection pnuemocystic carnii pneumonia (PCP) at the Atlanta Centre for Disease Control. The CDC issued a report on the prevalence of PCP without an identifiable aetiology. This report is frequently referred to as the beginning of AIDS, however it may be more correct to identify it as the beginning of general AIDS awareness in the United States of America.

A lot of theories about the possible causes of opportunistic infections and malignancies were proposed around this time. Knowledge about this new disease was changing at such a rapid pace that key assumptions made at the time were proven to be incorrect just a few months later.

Dr. Curran concluded in July 1981 that there were no obvious concerns from infection to non-homosexuals. He stated that no cases outside of the homosexual community or in women have been reported to statistics. In June 1982, a report of a cluster of cases among gay men in southern California raised the possibility that the disease was caused by a sexually transmitted infectious agent.

By the beginning of July, the CDC had received reports of 452 cases from 23 states. Later that month, it was revealed that the disease was occurring in both Haiti and haemophilia. At the meeting in Washington, DC, the acronym AIDS was proposed.

This moniker was being used in newspapers and scientific journals by August. The CDC first properly defined AIDS (acquired immune deficiency syndrome) in September. Doctors thought AIDS was an appropriate name because people acquired the situation rather than inherited it, because it resulted in an immune system deficiency, and because it was a syndrome with a number of manifestations rather than a single disease.

It was also evident that AIDS was spreading throughout 1982, with independent reports of the disease occurring in a number of European nations on the same day. In 1982, a number of AIDS-specific volunteer organisations were established in the United States of America.

The San Francisco AIDS Foundation (ASFAF), AIDS Project Los Angeles (APLA), and Gay Men’s Health Crisis (GMNC) are among them. The Terrenes Higgins Trust was formally created in the UK in November 1982, and by this time, a number of AIDS organisations were already giving safer sex advice for gay men.

1.3 Statement Of The Problem

An anti-HIV/AIDS advocacy strategy, which included public service announcements, advertisements, and an ANTI-AIDS campaign, was launched in order to slow the spread of the disease. Again, it is supposed to aid in influencing and moulding young people’s attitudes on sex. This has necessitated determining whether or not these ANTI-HIV/AIDS programmes have changed the sexual practises of teenagers.

1.4 Objective Or Purpose Of Study

The purpose of this study was to see if ABS T.V’s promotion of ANTI-HIV/AIDS PROGRAMMES affected the youngsters of Ekwulobia, and if it changed their attitudes towards sex. It is also interesting to see if their age, gender, marital status, and educational qualifications influence how they receive media messages. Are young people getting adequate information about the disease?

1.5 Importance of the research

The findings of this study are expected to assist educate young people about the hazards of HIV/AIDS and to contribute to current knowledge in the field of mass media influence. The study will assist the health sector in monitoring and determining the type of media campaign to use to corroborate ANTI-AIDS information.

1.6 Research Questions

For this study, four typical research questions are developed;

Do ANTI-HIV/AIDS campaigns increase sexual promiscuity among young people?
Do single youngsters expose themselves to HIV/AIDS more than married youths?
How frequently do ABS Awka television provide HIV/AIDS information to youths?
Do their anti-HIV/AIDS activities address the usage of condoms during sexual intercourse among young people?

1.7 Limitations Of The Study

The cost of transportation from Ekwulobia to Onitsha was a constraint throughout the course of this research. Another constraint was how the questionnaire’s return might be managed. Apathy on the part of the interviewed researchers could also endanger the study. Once again, some questionnaires died.

1.8 Delimitations Of The Study

Ekwulobia town contains nine(9) villages in the Aguata local government region. This study, however, would be limited to only four villages: Ula, Umuchiana, Okpo, and Eziagulu. Because studying the entire villages in Ekwulobia would be difficult, if not impossible.

1.9 Definition Of Terms

For the purposes of this study, impact refers to the strong impression or compelling effect of ANTI-HIV/AIDS initiatives on youths that is sufficient to cause them to modify their sexual practises.

HIV/AIDS is a human immunological virus that causes acquired immune deficiency syndrome.

ANTI-HIV/AIDS PROGRAMMES: Programmes aimed at preventing the spread of the HIV/AIDS virus.

SEXUAL HABITS: An immoral attitude towards sex.

YOUTHS: People between the ages of 18 and 30 who are in adolescence.

TELEVISION: an electrical device with a screen on which you may watch programmes with moving images and sound.

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