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Chapter one

1.0 Introduction

Investment and business idea. After coming up with a business idea, it is worthwhile to invest in the printing industry.

It is critical that when it comes time to make a decision, an individual or group consider a variety of factors before reaching a final decision. Business or investment decisions are quite delicate.

This is because the long-term viability of any business is determined by how well its operations are managed. One bad investment decision might lead to a terrible situation for the company, which may result in liquidation.

An investment decision requires a thorough examination of all the aspects surrounding the venture. By doing so, it is clear whether the corporation should invest in the area or not.

However, a variety of variables might assist determine how feasible a firm is in which a person or group wishes to invest. An investor is always willing to put money into a strong company.

This article will delve into the details of ratio analysis in order to confirm its effectiveness as a tool for investment decision making. This will be accomplished by applying various financial ratios to determine the feasibility of a business sheet, profit and loss account, and so on. Using a specific corporation as an example.

If the business intends to achieve a return on investment, the product chosen should be carefully considered. Some important reasons for product selection are market demand, cost, and raw material availability. Others include technology, personnel, and legal frameworks. A positive match between the idea and the entrepreneur is critical.

Some investment opportunities are not suitable for some entrepreneurs, and vice versa. There is a need to look into all aspects of generating enterprise concepts. The world today clearly needs the development of a printing press.

This is due to historical advancements in technology, information technology, and a growth in people’s need for knowledge. Printing allows information and knowledge to be sent from one individual to another, one state to another, and one country to another.

Printing promotes knowledge circulation, the presentation of critical information, and the dissemination of crucial information.

Printing is a relatively frequent business in Nigeria. Nigeria now has a large number of printing establishments. Some of the establishments are on a considerable size, etc. Many of the printing businesses in Lagos now operate on a modest basis.

Examples can be found in the Ketu, Fadeyi, Somolu, and Mushin regions of Lagos. The establishment of a printing business necessitates a significant investment; the reasons for continuing the investment report are listed below:

i. It assures that at the start of a project, the predicted revenue exceeds the project expense, etc.

ii. It helps decide whether the business will be profitable, viable, and possible.

iii. It will project and identify the source of funding.

iv. It will project the project’s gestation phase, following which the project will begin to yield.

Aside from investing, start a printing business. All relevant factors must be provided for proper execution, which is critical in the printing industry.

All relevant components must be available for proper implementation. Every organisation needs to conduct a proper cash flow analysis. The sources and usage of funds are critical in the printing industry.

Finally, accurate record keeping is crucial in the printing industry. All types of records displaying the record. For asset acquisition, current assets, stock, inventors, and so forth.

You never know; your hobbies could help you become a great businessman or businesswoman if you can transform them into full-time investments rather than part-time non-profit activities.

It is necessary to consider current market growth potential, cost, and risk as a yardstick for evaluating product concepts. To evaluate product concepts.

Many businesses fail because no adequate investigation is completed before entering the business. The misguided nation believes that “if Mr. Adedoyin market can do it, so can I.” This may not be accurate unless a thorough research is conducted into such a plan.

To succeed, entrepreneurs must look within at all of their resources, including men, materials, machines, and even money.

1.1 Statement of Problems

During the research process, the following problem statement will be adequately analysed:

i. Are the government’s import policies not impeding the importation of printing materials and parts.

ii. What are the required books of account for this type of business?

iv. What financing options are available for this type of business?

iv. How viable is the printing company in terms of counting?

v. Is the essential information available to promote the growth and development of the printing industry in Nigeria?

vi. How viable is the printing company in light of the world’s current information technology system, which allows people to download material from the internet rather than going to the printing press?


The research aims are:

i. To provide required recommendations.

ii. To provide an accurate cost analysis of how to start a printing firm.

iii. To plan an investment for a printing firm.

iii. Provide a proper record of how to carry out the execution of starting a printing firm.


H0: Printing is not a viable company and has contributed to Nigeria’s economic growth.

H1: The printing industry is viable and contributes to Nigeria’s economic progress.

1.4 Methodology for Research Work

The research will involve visiting and administering a well-prepared questionnaire to a few selected printing presses in the designated area.

1.5 Scope of the Research Work

Our area of work will be limited to a printing company in Onipanu, with records kept for both the administrative and production aspects of the printing process.

1.6 Definition of Terms

Investment is the act of placing a particular amount of money into a project, activity, or business that has the potential to provide future rewards.

A business is an enterprise that involves capital investment, risk, profit, and loss.

Accountability: A role performed by a business owner that entails accepting responsibility for decisions and actions conducted during the course of the business.

Profitability is the ability to run a business within an organisation in order to meet the organization’s goals and objectives.

Liabilities are a company’s financial obligations that must be met within a certain time frame.

Economic: The relationship between a country’s investment, savings, production, trade, and money supply.

Employee: A person who has committed to provide services to an organisation in exchange for compensation or a salary.

Expenses: The total amount incurred by a business in the course of conducting its operations.

Decision Making: The act of determining the optimal course of action for achieving a company’s objectives among different courses of action.

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