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GENERAL

IMPACT OF PRINT MEDIA IN SPORTS DEVELOPMENT IN NIGERIA (SUN NEWSPAPER AS A CASE STUDY)

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ect ic:
IMP OF PRINT MEDIA IN SS MENT IN RIA (Sun Newspaper as a Case Study)

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Format: MS word
s: 1-5
Pages: 70
Sections: questionnaire, Data Analysis, Abstract, etc

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CHAPTER ONE

INTRODUCTION

1.1 Background to the Study

The most important change that has taken place in the sport industry is the significant role the media is playing in the development of sports all over the world. Apart from the fact that the media has increased sports awareness and spectatorship among peoples of the world, it has also increased revenue generation which has enriched the various sports stakeholders. The media has been playing a catalyst role for the identification and the promotion of knowledge, information and understanding in a nation (Alimi, 2003). The mass media is regarded as the means of communication through which a large number of people could be reached. These include, newspapers, television, radio, films, handbills, posters, computer and internet (Hornby 1985).

The mass media [sharpens and re-orders] the perceptions of the readers and viewers in a particular event or happenings in the society and contributes to a reservoir of knowledge of the past and current events. Acosta (2002) pointed out that competitive sports would only survive and develop with the cooperation of the media. It is for this reason that sports must enjoy good relationship with the press, radio, and television. The relationship should be effective, continuous, personal and open.

Nigeria was created on May 27, 1967 when the restructuring of Nigeria into twelve states took place. Many media organizations have sprung up in Nigeria and because of the economic status of Nigeria and its status

as the former capital of Nigeria. The presence of many media organizations in Nigeria has confirmed her being acclaimed to be the seat of journalism in Nigeria. In essence then, it is the state where sports journalism thrives.

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