EFFECT OF COVID19 ON MARKETING OF CONSUMER’S GOODS
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EFFECT OF COVID19 ON MARKETING OF CONSUMER’S GOODS
Abstract
The purpose of this study was to investigate the impact of Covid 19 on consumer products marketing in ADO EKITI. The study’s overall population is 200 staff members from chosen SMEs in Ado Ekiti. The researcher employed questionnaires to collect data.
The descriptive survey research design was used for this investigation. The survey included 133 respondents who worked as administrative, economic, senior, and junior staff members. The acquired data was organised into tables and analysed using simple percentages and frequencies.
Chapter one
Introduction
Background of the study.
The COVID-19 epidemic has had a significant impact on Nigeria’s consumer products and industrial markets. The current coronavirus (COVID-19) has prompted urgent, far-reaching lifestyle changes for consumers all around the world, and these changes are likely to last beyond the duration of the pandemic.
The worldwide retail business is facing an unprecedented crisis as a result of the COVID-19 lockout and the subsequent economic downturn. France’s economy, along with several other nations, is anticipated to face an ER, since it may decrease by 8% in 2020 owing to COVID-19 (Statista 2020).
As COVID-19 spreads to more areas across Africa, governments’ efforts to manage the virus must be supplemented by measures to minimise food system disruptions.
To date, the growing problem has been seen primarily through a public health lens (as it should be), with national plans, task groups, and budgets increasingly shifting their attention to the spill-over economic and food security implications.
COVID-19’s detrimental influence on the good is becoming clear, with difficulty transferring food from rural to urban regions, shuttered markets, rising food prices, job losses, workers leaving to rural areas, and increased reliance on social safety nets.
In certain nations, these issues exacerbate existing problems such as locust/fall armyworm infestations or civil war. In many countries, COVID-19 will confront fundamentally weak goods (http://www.fao.org/2019-ncov/en/).
Most countries have exempted individuals and things related to agriculture and food products from COVID-19 regulations. Traders, transporters, producers, and businesses in many countries report that frequent road closures,
police-enforced checkpoints, and government-imposed “lockdowns” on people’s free movement have limited their ability to transport agricultural and food products between rural and urban areas.
In some circumstances, obtaining the required permits is difficult because offices are closed or have limited hours/personnel to handle requests. These constraints resonate across the agrifood system,
affecting urban food supplies, agrifood enterprises’ capacity to source raw materials, offer value-added goods to domestic markets, and transport food from major urban regions to smaller cities.
They may also cause disruptions in labour availability for harvest, post-harvest processing, shipping, and storage activities, resulting in significant post-harvest losses, particularly for perishables (as is now occurring in many parts of the world).
Small and medium-sized businesses are equally hampered by the closure of public transport, which is frequently utilised to carry small amounts of agricultural produce as well as people.
Statement of the Problem
COVID-19’s detrimental influence on the good is becoming clear, with difficulty transferring food from rural to urban regions, shuttered markets, rising food prices, job losses, workers leaving to rural areas, and increased reliance on social safety nets.
In certain nations, these issues exacerbate existing problems such as locust/fall armyworm infestations or civil war. Based on this backdrop, the researcher wishes to investigate the effect of COVID-19 on the marketing of consumer products
Objectives Of The study
The study’s aims are:
To determine the association between COVID-19 and marketing of consumer goods.
To determine the effect of COVID-19 on the Nigerian economy.
To identify significant items affected by COVID-19 and develop research ideas.
To ensure the study’s success, the researcher developed the following research hypotheses:
H0: There is no link between COVID-19 and consumer product marketing.
H1: There is a link between COVID-19 and consumer product marketing.
H02: COVID-19 has little influence on Nigeria’s economy.
H2: COVID-19 has an effect on Nigeria’s economy.
Significance of the Study
The report will be extremely valuable to students and policymakers. The study will provide a thorough understanding of the impact of Covid 19 on consumer product marketing. The study will also act as a reference for other researchers who would engage on the similar issue.
Scope and limitations of the study
The study’s scope includes the effect of COVID-19 on consumer product marketing in ADO EKITI. The researcher faces various constraints that limit the scope of the investigation;
a) AVAILABILITY OF RESEARCH MATERIAL: The researcher has insufficient research material, which limits the investigation.
b) TIME: The study’s time frame does not allow for broader coverage because the researcher must balance other academic activities and examinations with the study.
Definition of Terms
Coronavirus: Coronavirus disease (COVID-19) is an infectious disease caused by a recently discovered coronavirus. Most patients infected with the COVID-19 virus will develop mild to severe respiratory disease and recover without needing any additional treatment. Older adults and those with underlying medical conditions such as cardiovascular disease, diabetes, chronic lung disease, and cancer are more likely to develop serious illnesses.
A consumer good is a commodity that the consumer uses to satisfy present desires or needs rather than producing another good. A microwave oven or a bicycle is a finished good, but the parts purchased to build it are intermediate goods.
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