ROLE OF RADIO IN ACHIEVING MILLENNIUM DEVELOPMENT GOALS (MDGs) IN AKWA IBOM STATE
Abstract
The United Nations Millennium Development Goals are a set of eight objectives that all 189 UN Member States have agreed to try to achieve by 2015. The Millennium Declaration of the United Nations, signed in September 2000, commits world leaders to combating poverty, hunger, disease, illiteracy, environmental degradation, and gender discrimination. Against this backdrop, the study investigates the role of mass media in achieving the Millennium Development Goals (MDGs).”
The research is based on developmental media theory and agenda setting theory. A cross-sectional survey research method was used in which 100 copies of questionnaires were distributed to respondents in two radio stations in Akwa Ibom state, namely Atlantic FM and AKBC 104.5, and another 100 copies of questionnaires were distributed to respondents in
Ukanafun Local Government, specifically in the Ikot-Apan-Kuk community, using multi-stage sampling as a probability sample technique to select respondents. The findings show that radio is attempting to educate respondents on major diseases, environmental degradation control, and discrimination against women, but it is less effective in combating hunger, poverty, and other issues.
It is recommended that radio and other forms of mass media play an important role in achieving the MDGs by 2030, as the 2015 target could not be met by developing programs to achieve this.
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ROLE OF RADIO IN ACHIEVING MILLENNIUM DEVELOPMENT GOALS (MDGs) IN AKWA IBOM STATE
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