INFLUENCE OF WHO WANTS TO BE A MILLIONAIRE TELEVISION PROGRAMME ON SOCIAL BEHAVIOUR OF THE YOUTHS IN URBAN AREA of NIGERIA
ABSTRACT
The study looked at the impact of the television show Who Wants to Be a Millionaire on the social behavior of urban youths (A case study of Uyo Metropolis). Through educational programs such as “Who Wants to Be a Millionaire,” “Brain Test, Quiz T.V., Debate,” and others, the mass media, particularly television, has been a major agent of socialization and education in society.
Today, education is not limited to the teacher and the classroom because television has demonstrated that education is truly comprehensive and is not limited to the four walls of the classroom. However, for the purposes of this study, the survey research method was used, and questionnaires were distributed to 100 respondents, with 90 copies of the questionnaires returned for analysis using the frequency and percentage method of data analysis.
According to the findings, 94.4 percent of respondents regularly watch “Who Wants to Be a Millionaire” on NTA channel (39 percent). Almost half of those polled have watched the Who Wants to Be a Millionaire TV show for 4-6 years.
The majority of respondents (89%) agreed that the Who Wants to Be a Millionaire program had influenced them in a variety of ways. As a result, 94.4 percent of respondents agreed that the program educates them, while 5 respondents (5.6%) said it does not. 77.8 percent of respondents stated that, despite the fact that the program offers cash, the program does not influence them to obtain money through any means.
Furthermore, 61 percent of respondents said that watching television has a negative impact on their education and social life. In general, Who Wants to Be a Millionaire has given contestants the opportunity to voice their opinions and showcase their wealth of experience and exposure, while also encouraging people to read more and conduct research that will broaden their knowledge.
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INFLUENCE OF WHO WANTS TO BE A MILLIONAIRE TELEVISION PROGRAMME ON SOCIAL BEHAVIOUR OF THE YOUTHS IN URBAN AREA of NIGERIA
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