Effective communication as a tool for reaching organizational goals and objectives (Case Study) OGUN STATE
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FIRST PART
INTRODUCTION
1.1 INTRODUCTION TO THE STUDY
The essence of communication is that it informs or, better yet, disseminates information/message to a particular audience. Communication amongst society’s members is one of humanity’s distinguishing characteristics. Communication is a fundamental characteristic of human behavior. Indeed, communication is arguably the most essential human activity because all other human activities center around it.
Species and plants also communicate, but it is man’s ability to construct symbols, assign meanings, and interpret messages that elevates him above lower animals and gives his life form and character. All organizations support successful communication by establishing formal and informal information transmission channels. Effective organization channels are essential in all businesses to disseminate company policies, programs, and regulations. Additionally, it is necessary when interacting with customers, regulatory authorities, and the general public. Through effective communication with its business owners, board of directors, management, peers, and subordinates, an organization maintains its excellent reputation, grows, and prospers.
Communication also functions as a tool for social interaction. It helps us understand ourselves, maintain contact with others, comprehend them, and predict their response to a given circumstance; it is the way by which power is earned, exercised, and maintained. It is the medium through which relationships are built, extended, and maintained, and it provides the means by which corporate policies, management, and materials are decided upon and administered. Communication in business and industry helps orient workers to work with one another and achieve the organization’s positive goals, and it is the mechanism by which such goals can be sought, attained, sustained, and enhanced.
It is the lubricant that keeps the organization’s machinery operating. It is the way by which jobs are recognized and assigned; it is the organization’s lifeblood.
This brief historical overview of communication highlights its significance to human existence. To organize is to communicate; therefore, without communication, no organization can endure.
The influence of marketing communication on an organization can be quantified in terms of attitude and performance, as it affects employee morale and their attitude toward organizational productivity.
1.2 DESCRIPTION OF THE PROBLEM
The majority of businesses have failed to please their potential customers not because of the quality or quantity of the goods and services they offer, but because they have failed to adequately inform and educate their clients.
Before a product is made accessible on the market, businesses must consider how it will be communicated to potential consumers. The task requires excellent communication between the marketing agency and its intended audience. Marketers are able to inform their target audience about their product’s price, performance, availability, etc., through communication.
In communicating a product, marketers are confronted with controlled and uncontrollable issues, such as the product, pricing, promotion, competition, national economy, etc. To address these issues, organizations should select the most effective means of communicating with their target audience, or potential consumers, in order to create a communication message that will attract attention, maintain interest, generate desire, and compel action.
1.3 OBJECTIVES OF THE RESEARCH
The study’s aims consist of the following:
I To evaluate the impact of communication in the management field.
(ii) To determine the existing communication obstacles inside an organization.
(iii) To comprehend the purpose of communication as well as the communication system.
(iv) To discover what communication is and how it is conducted. What tools are employed and what traits can make an organization’s communication system effective?
(v) Identify the challenges of ineffective communication and offer and recommend potential solutions in order to improve an organization’s communication network.
1.4 RESEARCH QUESTION
Does efficient communication facilitate work in Nigeria?
How might excellent communication benefit our contemporary society?
Describe efficient communication
1.5 Significance of the Research
This research aims to determine the influence effective communication has on an organization and how it contributes to accomplishing corporate goals.
This research is significant since it will serve as a resource for business practitioners, students, and consultants writing on the topic. 1.6 RADIUS OF THE EXAMINATION
The research endeavors to examine the flow and concept of a communication system, as well as how it has been or should be utilized in a corporate organization.
The researcher restricts the scope of the study to Ogun state television, Ogun, their products, the communication channels, and the consumers in order to collect the pertinent data required for an accurate, direct, and reliable study.
1.7 LIMITATION OF THE STUDY
It is a phenomena that, in any research where the major purpose is to discover the truth, a research project of this sort is never undertaken without some intrinsic elements that may make obtaining accurate results challenging.
The restriction may nevertheless include:
I Financial limitation
(ii) Insufficient cooperation from respondents
(iii) Time factor
Transporting, acquiring data for information processing, and the fabrication of necessary materials incur costs that cannot be overstated in the course of doing this research.
Inadequate time is also a factor, as firm officers have little time to pay attention to me, whereas some pay no attention at all. There is also limited time for data collection for this project.
The problem of secrecy on the part of enterprises, in which they conceal information they think to be sensitive to their operations out of fear of competitors, is also a limitation.
1.8 DEFINITION OF TERMS
Communication;- The exchange of messages between individuals in order to establish shared meanings.
Effective;-Reaching a particular goal.
Productivity; the ratio of output to input during a certain time period, taking quality into account.
Information;- A fact or particular concerning something
A piece of information written or spoken to another person.
Management;- The individuals responsible for integrating organizational resources to accomplish set goals and objectives.
Attitude is a person’s persistent positive and negative appraisal, emotional reaction, and propensity to act toward a product.
The quality of the product or service’s delivery to the customer.
Features: are things that enhance a product’s fundamental functions.
Image: the collection of beliefs, ideas, and impressions a person has about a thing.
Organization: the structure, policies, and corporate culture of a business.
Service refers to any intangible act or performance that one party can provide that does not result in the transfer of ownership of anything.
Selective Distortion: is the tendency for consumers to perceive product information in a manner consistent with their preconceived notions.
A company’s strategy is its game plan for reaching its objective.
Effective communication as a tool for reaching organizational goals and objectives (Case Study) OGUN STATE
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