Project Materials




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Chapter One:


1.1 Background of the study

GSM promotion subscribers are changing regularly, leading to confusion in selecting low tariff operators. This results in a loss of billions of dollars in domestic income globally each year. Coyles and Gokey analysed the history of GSM promotion in 2005.

The process of comparing promotion subscribers involves identifying similarities and differences between multiple sets. The GSM promotion subscriber comparison process identifies similarities and differences across multiple sets of subscribers. It aims to reduce domestic revenue waste among subscribers.

The International Journal of Business and Social Sciences published a special issue in July 2012 titled “The Determinants of Customer Loyalty in Nigeria’s GSM Market” (Vol. 3, No. 14, page 210).

Due to the market’s rapid growth, GSM carriers face fierce competition and must invest in marketing operations to retain clients and build loyalty.

Competition has resulted in tariff reductions, new and inventive products, more advertising, sales promotions, and innovative customer service. Choosing the right promotion items and subscriptions in GSM networks has been a challenge for subscribers seeking tailored packages based on their needs and perks.

Deng et al. (1998) found that a service provider’s capacity to give high-level pleasure is vital for subscription differentiation and building strong user relationships. The allure of promotion, differentiation, and development can lead to uncertainty and stress when choosing a network or package to subscribe to.

In today’s competitive market, service providers prioritise retaining existing customers above recruiting new ones (Coyles and Gokey, 2005). Long and Chun (2004) suggest that mobile communications businesses should focus on enhancing and optimising customer loyalty to retain existing consumers, in addition to promoting service quality.

Mobile operators in Nigeria face intense competition in determining, comparing, selecting, and executing promotion subscriptions to attract new subscribers and retain existing ones, resulting in loyal customers.

Deng et al. emphasised the need for subscription distinction and development, which sparked significant debate. A large number of GSM advertising products are released regularly.

The neglect of comparing GSM promotion subscribers can harm mobile network carriers’ financial and customer base, leading to frequent service provider switching.

Price is important in the telecommunications sector, particularly for mobile service providers (Kollmann, 2000). Customers may face indiscriminate tariff/service charges due to a lack of confidence in the benefits of a specific promotion package. They may also experience ‘overcharged bills’ due to a lack of loyalty to the best GSM promotion provider for them at the time.

Gustafsson et al. (1998) recommend that telecommunications service providers prioritise improving service quality and charging reasonable prices to retain consumers. Properly comparing vital promotion subscribers is crucial for estimating and engaging those at fair pricing.

Ahn et al. (2003) found that users are more happy with a brand that provides all necessary services. As a result, subscribers tend to gravitate towards brands that offer the desired features.

Network operators and potential subscribers require a fast and accurate automated system to compare promotion subscribers across networks, taking into account embedded and accumulated services.

Nigeria remains the largest telecom market in Africa, with 92,006,608 active subscribers as of February 2012 (Nigerian Communications Commission (2012). South Africa ranks second with over 60 million subscribers. The tele-density increased to 68.68% from 0.73% in 2001.

As subscriber numbers increase, new promotion packages emerge, leading to uncertainty while selecting a suitable GSM promotion service provider. The high growth of GSM subscribers has led to impressive financial performance for GSM providers.

However, there is a need to examine factors that reduce domestic income expenditure and influence customer loyalty in the market.
Mobile technology is very competitive, prompting service providers to offer appealing discounts and services to attract diverse subscribers.

Comparing and estimating promotion subscribers is crucial for service providers to attain their overall goal.

Lambert (1999) found that a service provider’s image is a key factor in a subscriber’s decision-making process, even if the company offers a high call rate.

GSM customers prioritise pricing, brand reputation, store image, market share, product characteristics, and service provider when determining the quality of branded products. Properly comparing promotion subscribers is crucial to avoid losing domestic income owing to service providers’ misleading tactics.

Mobile operators are concerned about customer behaviour changes in response to their service offers. Mobile subscribers and operators are concerned about telecom sector developments, which can be seen in promotion subscriptions that align with the needs and benefits of different subscribers. Comparing, estimating, and engaging with promotional subscriptions is crucial for service providers to fulfil their goals.

This project aims to create a mechanism for comparing a large number of GSM promotion subscribers and providers. This study identified promotion service providers whose activity has increased Nigerian mobile users’ awareness of the significance of minimising income spent on services.

The goal was to compare and estimate promotion subscriptions while minimising domestic income waste. The study used genuine data from Nigeria’s Communications Commission.

1.2 Statement of the Problem

The goal is to develop a system that can compare and estimate GSM promotion subscribers in Nigeria, including those that receive many items on a regular basis from service providers.

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