COMMUNICATION IN MARKETING PROMOTION: A CASE STUDY OF KUDENDA INDUSTRIAL LAYOUT, KADUNA SOUTH, KADUNA
Abstract
As a result of the undefined gap in today’s marketing structure amongst participants (Manufacturers, Middlemen and Consumer), it has become necessary to examine trie cause(s) of this gap and proffer probable solution at enhancing better level of communication flow between manufacturers and consumers and vice-versa. Tnis will no doubt ensure the basis of tbe entire marketing environment, reigns supreme. In studying tbis problem, empbasis were placed on research methodology viz:- literature review of the subject, the general understanding of the concepts of promotion and communication, data presentation including personal interview and Questionnaire of some three selected manufacturing firms in Kudenda Industrial Layout in Kaduna South, Kaduna. This study will no doubt assist marketers in the improvement of their products as well as increase the profit turnover rate of various firms.
TABLE OF CONTENT
Title page- – – – – – – – – i
Approval page – – – – – – – -ii
Dedication – – – – – – – – -iii
Acknowledgement – – – – – – – -iv
Abstract – – – – – – – – – -v
Table of content – – – – – – – -vi
CHAPTER ONE
INTRODUCTION – – – – – – – -1
1.0 Background of the study – – – – -1
1.1 Statement of the problem – – – – -5
1.2 Purpose of the study – – – – – -6
1.3 Significance of the study – – – – -8
1.4 Research questions – – – – – -9
1.5 Scope of the study – – – – – – -10
CHAPTER TWO
LITERATURE REVIEW – – – – – – -11
CHAPTER THREE
Research methodology – – – – – – -39
Design of study – – – – – – – -40
CHAPTER FOUR
Presentation, analysis and interpretation of data – -48
CHAPTER FIVE
Summary of findings – – – – – – -60
Conclusion – – – – – – – – -61
Recommendations – – – – – – – -62
Suggestions for further research – – – – -64
References – – – – – – – – -65
Appendix I – – – – — – – – -68
Questionnaire. – – – – – – – -69
COMMUNICATION IN MARKETING PROMOTION: A CASE STUDY OF KUDENDA INDUSTRIAL LAYOUT, KADUNA SOUTH, KADUNA
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