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1.1 General Introduction

Because the modern world is information-driven, management is becoming increasingly concerned with employee communication. As a result, communication is a critical instrument for effective corporate management.

Most managers have found it difficult to grasp why efficiency is not as certain in an organisation, therefore effective communication has become critical.

Communication, on the other hand, integrates, coordinates, and synchronises organisational processes. There is a need for overall activity harmonisation in an organisation, which can be accomplished through communication.

According to Koontz H. Weihrich (2008), 12th edition of management from a global and entrepreneurial perspective page 22, communication is defined as the process of conveying relevant information from one to another.

Communication is an essential component of all human interactions: through languages, humanity has recorded its past and passed down its culture from generation to generation.

The ability to communicate has allowed humans to create communities, organisations, and other social groups that are necessary for survival and social well-being.

Communication accounts for over 60% of management tasks. It can take three forms: directive conservation, request, and instruction. The mix includes not just vocal and written forms of communication, but also gestures, positive clothing, and other visual cues.

Concept of Communication 

Communication is largely aided by language, and because language is essentially abstract in nature, a well-spoken language gains benefits and serves the aim of communication. The more a person expands his or her vocabulary, the more he or she visualises his or her words, objects, and phrases.

Many people associate gesture communication with difficult meaning, which creates a dilemma. Henry Fayol “studies unity of direction” in his 14 management principles, which indicates that each collection of operations with the same goal must have one leader and one strategy. While Barnard ranked organisational communication as the most important of the three essential execution roles in his classic book “the function of the executive,”

Perhaps Bandas and Barret put it best: “It is not a secondary or derived aspect of organisational activity, and it is the best process from which all other functions derive.” With regard to the subject matter,

the major goal of this long essay is to examine the causes and effects of communication breakdown on an organisation and to propose potential solutions to these difficulties in order to improve organisational efficiency.

1.2 The Purpose of the Study

The following are the goals of this extensive essay:

To evaluate the impact of communication on the management field.

To detect an organization’s existing communication hurdles.

To gain access to the contribution and critical function that effective communication plays in an organisation in terms of increasing output and profitability.

To learn what communication is all about, how it is done, what tools are utilised, and what traits might make up an efficient communication system in an organisation.

Determine and identify the causes of inefficient communication and propose potential solutions to build a better communication network in an enterprise.

To identify the potential impediments to communication breakdown.

To determine whether there is a link between effective communication and employee performance.

To determine whether there is a link between communication and effective management.

1.3 Significance of the Study

It is my earnest goal that this extended article will be useful to academicians and students of business administration at all levels, as well as members of the public who will profit from the work, particularly managers and administrative officers in both the public and private sectors. Again, scholars can utilise it as a preamble to further research or as reference material for entrepreneurs who may find the work valuable.

Furthermore, I believe that this essay will be valuable to the firm and, as a result, other organisations that aspire to fulfil their defined goals. This is because communication in both private and public enterprises, whether for profit or not, plays an important role in increasing productivity because it unifies management activities in an organisation.

Because it has an impact on organisational behaviour. Communication, in fact, promotes the utilisation, enhancement, and retention of varied organisational workforce (labour force).

Communication is also crucial since it guides, directs, motivates, and creates an environment in which individuals desire to participate to the achievement of organisational objectives and goals.

1.4 Purpose of the Study

The purpose of this essay is to emphasise the impediments to successful communication in an organisation, with a focus on how it affects employee performance, in order to provide long-term remedies.

Although it is necessary for the writer to narrow his field of research. This is simply due to the challenge of communication in the effectiveness of a broad field of study.

As a result, it is incredibly difficult to address the entire scope of the problem because of the:

The use of financial resources to complete a detailed essay.

The issue of not having free access to some key papers that would aid in the writing of the essay due to their confidential or classified status.

The study is time-limited: The organization’s data allocation time used to collide with the writer’s lecture houses.
It is tough to do research by speaking with high-ranking officials.

Despite all of the foregoing obstacles, I was able to obtain some critical documents. I had the opportunity to speak with certain individuals who provided me with all of the vital information that guided me through my write-up.

1.5. To be tested hypotheses

H0: There is no substantial association between efficient communication and staff performance at champions breweries.

H1: There is a considerable association between excellent communication and staff performance in champions breweries.

1.6 Limitations of the study

One downside of communication is conflict. Employees may disagree and argue with one another and with management through communication. Employees get tense as a result of conflicts, which can halt operations, disturb meetings, and inhibit task completion.

Lack of organisation, a lack of honest communication, and personality differences are all sources of conflict. Communication is also used by organisational leaders to mediate and control conflict in order to mitigate the impact of employee disagreement.

There are certain communication limitations:

Distrust/Suspicion: When two communicants are distrustful or suspicious of one other, a misunderstanding of what is stated is likely. Such communications can be considerably twisted, especially when sent to a third party; with suspicion, even the best statement can be misunderstood as containing a secret message or as being out of context.

Physical barriers include geographical isolation and locational distance, which affect communication media, particularly face-to-face conversations.

Another example is a wall that separates individuals from a group, resulting in insufficient or no inter-personal connection amongst public servants, distracting noises, and other physical qualities of the local area.

Content and context are concerned with not only language but also attitudes and behaviour. This is demonstrated by the fact that symbols and words have diverse meanings for different people.

Inference: When a person makes an assumption about what is being communicated, this is referred to as inference. When assumptions are made, it is possible that the scenario will be accepted.

Background/Values: People from diverse backgrounds see and interpret things differently. The different background raises the risk of misunderstanding or misinterpretation.

Language/Semantics/Jargon: Some words may have a different meaning to the respondent than what the conveyor intends, for example, professionals and highly technical groups may develop specialised language known as jargons that are difficult for others to understand.

Communication Restriction

When a message is thoroughly comprehended by its recipient, it is said to be effective communication. Most aspects of life are touched by communication. It is used in both professional and personal settings.

Communication is meant to inform, convince, or inspire the recipient. Effective communication has several advantages, including providing direction, clarity, and purpose.

Direction: Effective communication may provide clear direction and vision. It accurately specifies goals, provides tools to achieve these goals, and outlines the process processes. Without direction, the listener is forced to use his or her own judgement to complete a task, which can lead to confusion and dissatisfaction.

Clarity: Effective communication provides clarity in order to avoid confusion. Messages that lack clarity might be unclear, lacking definition and purpose. People frequently misunderstand when they do not grasp exactly what is being communicated to or expected of them: clarity comes from effective communication, which includes asking questions and repeating messages to the sender.

Provides Purpose: When people know what is expected of them, the timeframe in which they have to complete goals, and the incentive for reaching those goals, it gives the task they are performing purpose.

People who have a sense of purpose are more likely to be content with their occupations and to remain loyal to the organisation for which they work.
Effective communication gives personal connections meaning by defining each partner’s aim and commitment.

1.7 Definition of Terms

Communication is described as the process of exchanging messages between five persons in order for the message to be comprehended and suitable action to be made.

Organisation: A collection of people who work together to achieve a common purpose.

Population: This is described as a collection of people who are similar in one or more aspects and are the topic of a certain study.

Sample: A sample is defined as a fractional representation of an object’s actives from which conclusions are formed.

Information is processed data or the result of logical processing of data that facilitates decision making.

Data: Unprocessed facts and figures regarding people, machines, goals, and locations, for example.

Superior: This is a term used to describe those at the highest levels of management.

Subordinates are lower-ranking employees who carry out the tasks assigned to them.

Sender: The individual who comes up with an idea and wants to share it with someone else.

Receiver: The individual who receives the message and records it in order to interpret it.

Encoding is the process of converting a message into a symbolic form, such as writing, pictures, or speech.

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