1.1 Background of the Study
1.2 Statement of Problem
Problem Public perception of Television media (television) has changed tremendously in Nigeria today. Television media program which was once regarded as unidirectional media in the traditional setting is now dynamically interactive. With the floodgate of different channels opened, audience’s participation and involvement in broadcast programs have appreciated impressively. Media Audiences get back to the broadcast stations through channels such as phone-in programs, social media (face book, twitter, Skype etc.), e-mail, discussion group, physical visit to television stations, printed letters and text messages to express their opinions, feelings and views not only about public issues, social issues and federal government policies raised by the television media but also about the media programs which they are exposed to. Broadcast stations also see great opportunities in harnessing audiences‟ feelings, views and opinions as necessary feedbacks or an interaction with it audience to improve program effectiveness or effective contents. With these appreciated audiences‟ involvement and volume of feedback, one would expect effective program output from the stations. However, this can only happen if actually such feedbacks harnessed are incorporated into TV programs in this case the TV programs should have quality content. This constitutes the focus of this investigation. Therefore the impact of these audiences on television content production on programs is limited this because of poor management and government policies guiding the running of such television contents, which has in turn reduced the impact and influence on this television programs. This study, therefore, intends to examine the influence of audience on television content production on the program issues.
1.3 Objective of the Study
The main purpose of this study is to examine the influence of audience on television content production on program issues. The specific objectives are to;
- Examine the impact of audience on television content production in Nigeria.
- Asses the level of audience participation on television content production.
- Examine the relationship between audience and television content program in Nigeria.
- Examine the challenges faced by the audience in participating in Phone in programs in NTA, Aba
- Recommend solutions to the challenges of television content production in Nigeria.
1.4 Research Questions
- What is the impact of audience on television content production in Nigeria?
- What is the level of audience participation on television content production?
- What is the relationship between audience and television content program in Nigeria?
- What are the challenges faced by the audience in participating in Phone in programs in NTA Aba?
- What are the solutions to the challenges of television content production in Nigeria?
1.5 Research Hypotheses
H0: There is no significant impact of audience on television content production in Nigeria
H1: There is a significant impact of audience on television content production in Nigeria.
H0: There is no significant relationship between audience participation and television content production in Nigeria
H1: There is a significant relationship between audience participation and television content production in Nigeria
- Significance of the study
The study would have contribution to enlighten the society on the influence of audience on television content production on program issues. A phone-in program could be an instantaneous way of having feedback on any given idea, policy or measure about to be introduced either by a corporate organization, an individual or government of the day. It is obviously the best form of testing the acceptability of new ideas, opinions and policies. This study is therefore significant because it is capable of enabling the sampling of opinion without necessarily undergoing the Federal Government policies about Igbo presidency. This would make the listeners part and parcel (active) of decision making or policy formulation. The participatory nature of phone-in program is expected to give an individual television viewer a sense of belonging and not make him an inactive receiver of information and ideas passed across by the television. It is therefore the opinion of this researcher that the appraisal of this phone-in program will go a long way to enhancing quality production and presentation, as well as making it truly audience participatory. It would also prepare ground for interested researcher who might wish to conduct further research in related areas and could contribute to the existing literature.
- SCOPE OF THE STUDY
The study is restricted to the influence of audience on television content production on the program issues.
In Nigeria, there are various television stations that air phone-in programs either as a segment in a program or as a whole phone-in program. It is therefore impossible to study the whole television houses in Nigeria. Therefore the researcher decided to study Nigerian Television Authority (NTA) in Aba, Abia state.
1.8 LIMITATION OF THE STUDY
Financial constraint: Insufficient fund tends to impede the efficiency of the researcher in sourcing for the relevant materials, literature or information and in the process of data collection (internet, questionnaire and interview)
Time constraint: The researcher will simultaneously engage in this study with other academic work. This consequently will cut down on the time devoted for the research work
- OPERATIONALDEFINITION OF TERMS
Television: A system for converting visual images with sound into electrical signals, transmitting them by radio or other means, and displaying them electronically on a screen. It also refers to an audio-visual medium which blends pictures with sound to produce a communication experience exhibited on the screen. Television or TV is a telecommunication medium used for transmitting moving images in monochrome (black- and-white), or in color, and in two or three dimensions and sound. It can refer to a television set, a television program (“TV show”), or the medium of television transmission. In this context, it refers to a mass medium which transmits audio-visual signals which are accessed by viewers through an electronic screen.
Television Production: In television production, the head of the production that is called a producer is in charge of the entire production. The producer is also responsible for all the people working on the production front and for coordinating technical and non technical production elements.
AUDIENCE: An audience is a group of people who participate in a show or encounter a work of art, literature (in which they are called “readers”), theatre, music (in which they are called “listeners”), video games (in which they are called “players”), or academics in any medium. Audience members participate in different ways in different kinds of art; some events invite overt audience participation and others allowing only modest clapping and criticism and reception.
Program: This refers to a carefully prepared and packaged media message which is aired on a radio or television station within a specific period of time. A television program is a segment of content intended for broadcast on over-the-air, cable television, or Internet television or any other commercial, trailer, or any other segment of content serving as attraction for viewership. A television program can just be something that people watch on television; it can be a series of fictional programs with the same title and characters. Program is performance designed for a particular target audience, slated for a particular time on television by a television station.
Influence: The capacity to have an effect on the character, development, or behavior of someone or something, or the effect itself. In another way, influence is to cause someone to change a behavior, belief, or opinion, or to cause something to be changed. The power, control, authority and direction to make other people agree with your opinions or do what you want (Collins, 2018). Influence is the ability or effect of television programs on audience that is able to change the opinion and believe of the audience about television programs and their stations.
Phone-In: According to Encarta dictionaries, it is a radio or television program in which audience members can participate by telephone and ask questions, make contributions or take part in discussions about a particular subject with the host and any quests.
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