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Chapter One


This study looked at the impact of mass media efforts against human trafficking in Nigeria. A quantitative survey study design was used to collect data from 120 respondents from various demographics in Nigeria.

The study’s findings demonstrated that mass media campaigns made important contributions to raising knowledge of human trafficking, changing pre-existing attitudes, and creating positive perceptions.

Furthermore, the study demonstrated the efficiency of such efforts in reducing the prevalence of human trafficking, offering light on their role in combating this widespread problem.

The population-centric approach, which focused on Nigeria, helped to disentangle the complex dynamics of human trafficking awareness in this setting, revealing subtle insights into its effectiveness.

The convenient sample strategy made data collection easier in a heterogeneous population, ensuring both practicality and robustness in the study. The Statistical Package for Social Sciences (SPSS) version 27 was used to analyse the data, with Cronbach’s alpha ensuring validity and reliability.

This study emphasised the importance of mass media campaigns as effective tools in the battle against human trafficking. It provided a thorough grasp of their impact on the Nigerian landscape, providing vital information for policymakers, advocates, and organisations working to address this serious issue.

The study added to the existing body of knowledge by giving empirical evidence of mass media campaigns’ effectiveness in raising awareness, changing perceptions, and reducing the frequency of human trafficking in Nigeria.

These findings have important implications for future campaigns and policies targeted at eliminating human trafficking in Nigeria and elsewhere.


Chapter one


Background for the Study

Human trafficking remains a serious and widespread issue around the world, touching countless lives and crossing boundaries (Abiodun et al., 2017). Human trafficking in Nigeria has become a complicated problem with serious consequences for the country’s socioeconomic fabric (Adepoju, 2021).

Despite these complications, the importance of mass media campaigns in preventing human trafficking has emerged as an important component of larger anti-trafficking operations (FitzPatrick, 2019).

Understanding the context in which these programmes operate is critical for understanding the subtleties of their impact on the battle against human trafficking in Nigeria.

Human trafficking, sometimes known as “new slavery,” has strong origins in Nigeria (Abiodun et al., 2017). The country’s large population, economic inequality, and porous borders have created a favourable climate for people trafficking (Ezeibe et al., 2021).


Poverty, unemployment, and a lack of educational possibilities leave people vulnerable to traffickers who profit from these weaknesses (Adeshina, 2022). Furthermore, Nigeria’s important location in West Africa has made it a source, transit, and destination country for people trafficking, compounding the problem (Bello & Olutola, 2020).

The various kinds of human trafficking in Nigeria illustrate the complexity of the situation (Agoro and Aghamelu, 2020). It includes both domestic and international trafficking, affecting both adults and children (Durkheim, 2021).

Women and girls are disproportionately affected, with many being compelled into sexual exploitation and forced labour (Amadasun, 2022). Human trafficking affects several industries, including agriculture, domestic work, and the sex industry, making it a widespread threat to the country’s population (Jones et al., 2017).

To address the varied character of human trafficking, national and international initiatives have been coordinated (United Nations, 2000). Legal and policy measures, such as the passage of anti-trafficking legislation and the ratification of international agreements, have had a significant impact on Nigeria’s anti-trafficking landscape (Okogbule, 2019).

Furthermore, several governmental and non-governmental organisations have actively participated in the prevention, rescue, rehabilitation, and reintegration initiatives (Ezeibe et al., 2021).

In Nigeria, mass media efforts against human trafficking have shown to be an effective strategy in combating the crime (WACC, 2017). Television, radio, newspapers, and internet platforms all have the ability to reach a large audience and impact public opinion and behaviour (Marchionni, 2020).

These programmes seek to increase awareness, educate the public about the hazards of trafficking, and provide guidance on how to identify and report suspected cases (United Nations Office on Drugs and Crime, 2018).

They also help to lobby for policy reforms and promote the rights and well-being of trafficking victims (Wanta et al., 2022).

The effectiveness of mass media initiatives in preventing human trafficking is determined by a variety of elements, including reach, content, and the socio-cultural milieu in which they operate (McCombs & Shaw, 2021).

These campaigns frequently work with governmental and non-governmental organisations, law enforcement agencies, and international partners to increase their influence (UNESCO, 2020).

Research on the effects of these efforts is critical for determining their effectiveness, identifying areas for development, and refining techniques for better success (Bales 2007).

The reference list supplied covers a variety of studies and publications that shed insight on the larger context of human trafficking in Nigeria (Adepoju, 2021; Ezeibe et al., 2021; Amadasun, 2022).

While they do not explicitly address the influence of mass media efforts, Jones et al. (2017) provide useful insights on the core causes, manifestations, and responses to human trafficking in the country.

These studies highlight the issue’s urgency and complexity, giving context for better understanding the function of mass media campaigns (WACC, 2017).

In conclusion, human trafficking in Nigeria is a complex issue entrenched in socioeconomic inequities, vulnerabilities, and global dynamics (Abiodun et al., 2017; Adepoju, 2021; FitzPatrick, 2019).

Mass media campaigns have evolved as an important component of anti-trafficking initiatives, aimed at raising awareness, educating the public, and advocating for change (UNESCO, 2020; Wanta et al., 2022). Understanding the background of these initiatives is critical for assessing their impact and improving their effectiveness in the fight against human trafficking in Nigeria (McCombs & Shaw, 2021; Bales, 2007).

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