Figures and abstract
Employees are critical to the success or failure of any firm. Employee retention is important for achieving corporate goals in today’s competitive work climate. The study’s goal is to look into the impact of intrinsic and extrinsic motivation on employee retention.
In addition, the study looked at the effect of perceived organizational support in moderating the motivation-retention link. Primary data were gathered from commercial banks in Lahore, Pakistan. The sample size was 342 banking sector personnel from commercial banks in Lahore, Pakistan.
The data was analyzed using Partial Least Squares-Structural Equation Modeling. According to the findings, intrinsic and extrinsic motivation have a considerable impact on employee retention, and perceived organizational support modulates the relationship between extrinsic, intrinsic, and employee retention.
The empirical testing of the research contributes to the academic understanding of Social Exchange Theory, Hertzberg Two Factor Theory, and Organizational Support Theory.
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