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MARKETING UNDERGRADUATE PROJECT TOPICS RESEARCH WORKS AND MATERIALS

INFLUENCE OF BILLBOARD ADVERTISEMENT IN THE PROMOTION OF LUX SOAP IN NIGERIA

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This study examined the influence of billboard advertisement in the promotion of lux soap. ising is one of the tools used for persuasive communication to target audience. ising is the communication relayed from companies to persuade an audience to purchase their . For the sake of the effectiveness of the result of this research, a critical review to related literature was made. Relevant theories were used to gratify the study. Quantitative research design was used in which cross-sectional survey method was adopted while the data collection instrument was questionnaire. showed that billboard advertising creates awareness of and services; it influences consumers’ behavior on product and services in their choice of and services selection. Billboard advertising also contribute to nation’s environmental beautification and economic growth. And that billboard advertising messages carry and reinforce and print media messages. It is therefore recommended that outdoor advertising association of Nigeria (OAAN) should endeavor that locations where billboards are cited should be monitored to avoid billboard constituting problems. isers should patronize billboard advertising because it is powerful and intrude on the passers-by consciousness. Billboard tends to function as reminder media.

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