IMPACT OF MUSICAL PROGRAMMES ON THE CULTURAL BEHAVIOUR OF STUDENTS IN NIGERIA
ABSTRACT
This study investigates the influence of television on the cultural behavior of Idaho Polytechnic students. It focuses on the impact of Channel O musical TV shows on the cultural behavior of Idaho Polytechnic students. The study proposes that current trends in cultural behavior of Nigerian youths, as observed among idah polytechnic students in Kogi state, are significantly associated with their perception of western culture and exposure to channel O musical TV programs.
The assumption shared by optimistic modernization theory that foreign media content has direct and powerful effects. The study employs the theory of acculturation as well as the acculturation hypothesis. Acculturation of Nigerian youths occurs as a result of exposure to western television (channel O), which influences perceptions of TV reality and alters self-image.
The following hypotheses for testing HI emerged from a review of related literature: increased exposure to TV will lead to identification of western television stars as models. H2: The improvement of the local TV movie industries will increase the preference of Nigerian youths for local TV products.
The research hypotheses 1 and 2 received statistical support from the analysis of collected data using the survey research method for proper analysis, descriptive and inferential statistical tools of measuring data were used in the study findings, it shows that a positive relationship which means that as television explosive tends to go up,
identification with western television stars, particularly American television stars, tends to go up as well. It is also confirmed that students reject Nigerian norms and values, becoming manifestly consistent with western behavior in accordance with their perception of cultural values.
According to the findings of this research problem, Nigerian youths can confront the problem of channel O musical programs destroying our cultural values. A policy should be developed to ensure that only professionals enter the film production business. Recommendations for further research into cultural genocide were preferred.
CHAPTER ONE
INTRODUCTION
1.1 The Study’s Background
The purpose of this research is to investigate the effects of Channel O musical television programs on the cultural behavior of Federal Polytechnic students in Idah. Different people have defined culture in various ways. The various definitions of culture are based on the differences in people’s orientation.
According to Ekeh (1989), culture is a construct used to analyze and integrate events and ideas from a wide range of societal areas. According to Jekayinka (2002), culture encompasses the entire repertoire of human actions that are socially transmitted from generation to generation.
According to Obiora (2002), cultural transformation is gradual rather than abrupt. He believes that culture is a living thing that changes all the time. It evolves in the same way that humans do. It is dynamic, learned, acquired, transmitted, or diffused from generation to generation via contact or means of communication flow.
The acceptance and adaptation of the modernist solution to underdevelopment has resulted in the fading of Nigerian culture. Lerner presents one of these theories relating to this subtle method of attacking international communication (1956).
Lerner’s concept of “empathy” states that residents of third-world countries must learn to empathize with the West in order for modernization of their societies to be possible. Schramm (1964) developed an intriguing model in which he equates the level of social development of communication to various nations.
Individual modernity is linked to access to modern mass media (radio, television, films, telephone, and newspapers). Nigeria and other third-world countries have responded to these discoveries by diverting a significant portion of their foreign exchange earnings to import radio and television transmitters and sets.
Television shows, in particular, provide many powerful models for children as well as numerous opportunities for observational learning.
Among the television shows are:
. Sexual depiction
The use of violence
. Use of drugs and alcohol
Vulgar Language – actions that most parents do not want their children to imitate.
According to studies (www.encarta.com), by early adolescence, the average Nigerian child has watched thousands of dramatized murders and countless other acts of violence on television. For many years, psychologists have debated whether watching violence on television is harmful to children.
A number of experiments, both inside and outside the laboratory, have found evidence that watching violent television causes children to become more aggressive.
Nigerians, as exemplified by trends in Idah Polytechnic, Kogi State, where Western exports of television entertainment and information are shown in NTA Idah, SBS Television, Minaj Channel, Cartoon Network, ESPN –
“Expanded Sports Programmes Network” channel provided by various satellite transmission operators as DSTV, Multichoice, Music television, Euro – sports, and so on, have raised their eyebrows to such Western television programs. Such exposure causes students to behave, associate, and even speak like them.
Even our generation on NTA Enugu and the youth perspective on ESBS/TV are presented by youth and replete with music videos of Western origin dominated by rap stars such as (Late) Tupac, Nicki Minaj, The Game, 50- Cent, Sean Paul, Lil Wayne, Snoop Doggy Dog, and others. According to the researcher, channel O musical television, particularly American television exports, has a strategic “weapon” aimed at overpowering the cultural values of Nigerian youths.
1.2 Research problem statement
The impact of channel O musical television programs on the cultural behavior of Idah Polytechnic students has been described as a serious problem confronting Nigerians. Some of these issues are as follows:
Inadequate policy to protect youths from Western television programs.
There is a deterioration of cultural values.
The imitation of Western cultures, particularly those of the United States.
Nigerian youths are subjected to brainwashing.
As a result, if the aforementioned issues are not addressed, the Nigerian culture will be completely destroyed.
Related: The Role of Punch Newspaper in Raising Awareness Against Drug Abuse 1.3 Study Objectives
The researcher’s goal is to conduct an in-depth study on the effects of channel o musical television programs on the cultural behavior of federal polytechnic students in Idah, with an eye toward determining its implications for Nigerian youth cultural values.
To demonstrate how the content of a musical television program on Channel O affects Nigerian university students.
To investigate its pervasive influence on Nigerian university students’ cultural behavior.
To understand how to remove Western (channel O) television programs from Nigeria.
1.4 Research Issues
The research question is a question posed by the researcher whose answers will lead to the solution of the problem. Research questions are well-structured and constructed questions that are intended to guide the researcher in order to provide a solution to the identified problem. The following question should be used by a researcher to achieve her goal.
Do Nigerian youths pay more attention to the content of Channel O TV programs than to other forms of media?
Do they prefer channel O musical television programs in terms of their influence on the cultural behavior of Nigerian university students?
Do Nigerian youths prefer to identify with local or foreign television stars as role models?
Will the improvement of the local TV/movie industries increase the preference of Nigerian youths for local TV products?
H1: Hypotheses for Research
Hi: More exposure to channel O television programs leads to the identification of Western television stars as models.
Ho: More exposure to channel O television programs does not result in the identification of western television stars as models.
Hi: The improvement of the local television and film industries will increase the preference of Nigerian youths for local television and film products.
Ho: The local television and film industries will not improve.
increase the preference of Nigerian youths for local television products
1.5 The Study’s Importance
The research will aid in the possible dilution, dominance, and finally absorption of the African/Nigerian culture, which has been characterized by good neighborliness, respect for elders, virtuousness, community orientation, and collectivism up to the present.
It will allow the government and policymakers to put adequate safeguards in place to prevent the importation of Western (channel o) television programs into Nigeria.
It will help to dispel the notion of Nigerians imitating Western cultures or ways of life.
The results of this research will allow the government to understand what role the media can play in a country’s development and, as a result, harness the mass media, particularly television, in the democratic and development processes in general.
1.6 The Study’s Limitations
The purpose of this research is to discover how musical television programs influence the cultural behavior of Nigerian youth, using Idah Polytechnic students as a case study.
The institution is well-known for the consistent influence of musical television programs on their cultural behavior. As a result, the selection of the institution as a case study began.
Oral interviews were conducted on both the institution’s staff and students as part of the research. However, the research is more dependent on the questionnaires that were distributed to students and staff and were completed and returned. The researcher also consulted textbooks, newspapers, and journals, which provided a wealth of information relevant to the study.
1.7 The Study’s Assumptions
The following were the study’s assumptions:
A greater proportion of Nigerian university students watch television.
Channel O musical television programs are more popular among Nigerian university students than locally produced programs.
That the contents of channel o Tv’s programs project symbiotic forms of social reality.
Western television has a greater acculturation effect on Nigerian university students in particular, and Nigerian youth in general.
That the development of the local television and film industries will alter the attitudes of Nigerian youth toward Western television programs.
1.8 Operational Terminology Definition
Youth: This term refers to students in Nigerian universities who are between the ages of 15 and 30.
Tv is an example of the media in action. Broadcasting is a method of generating or disseminating information to the general public.
Cultural identity refers to the socio-political interpretations and meanings associated with beliefs, norms, values, attitudes, and behaviors in Nigeria.
Cultural dominance refers to the conscious and unconscious dominance of Western (channel o) television media over Nigeria’s media system.
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