The study examined the economic analysis of sweet potato marketing in Benue State, Nigeria. The study analyzed the sweet potato market in the study area. Specifically, the study estimated the marketing margin, marketing efficiency and also examined the constraints to sweet potatoes marketing.
The study made use of primary data obtained from 240 sweet potato traders through a well structured questionnaire. Descriptive statistics, Marketing margin analysis, Shepherd’s marketing efficiency index and the Gini coefficient were the major analytical tools employed for the study.
The results of the study showed that sweet potato marketing in the study area is competitive and that there is a relatively high level of inequality among the traders. Lack of credit facilities, inadequate capital and poor infrastructural facilities were identified as the major factors militating against sweet potato marketing in the study area.
The study therefore recommended that the government as well as non governmental agencies should empower the marketers through the provision of micro credit facilities to encourage more people to go into sweet potato marketing
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