BACKGROUND OF STUDY
Prior to the liberalization of the industry in 1992, there were only about two radio stations in Illorin namely, illorin Broadcasting Corporation (IBC) Radio, and federal Radio Corporation of Nigeria (FRCN). Today, however, Hot FM, Zanders FM and Mega-band FM (all privately funded) have entered the market, thereby engendering competition for audience share (listenership base). These privately owned radio stations are completely commercially oriented. Succinctly stated, they do not, quite unlike government-owned radio stations, depend on subvention to survive but on patronage from businesses and individuals alike. It can be argued that the survival of the privately owned radio stations is dependent on their ability to provide the right service, at the right time to the right audience and at the lowest possible price (they need to sell advert bookings to survive). However, people can only patronize such stations where their average audience reaches (cumulative audience) and audience share is high. Radio stations cannot achieve such standard measures of radio audience (listenership), unless their services on offer excite listeners.
STATEMENT OF THE PROBLEM
Audience perception has not only affected the level of news rendezvous, but it has also tilted news towards one direction: to meet the interest of those who pay for the news. This has in turn affected the quality of news reports and credibility of journalists and the news content itself. The implication is that Nigerians no longer trust what they hear or see in the broadcast media. Audience perception phenomenon posed a lot of challenges to news rendezvous and also news reported by journalists because stories of events are usually arranged to suit their audience.
Usually, the stories “add nothing tangible to the quality of life of the people” and “there is nothing journalistically newsworthy about them” (Oso, 2012). As Kenneth and Odorume (2015) put it, “the broadcast media organizations should exist to serve public interest as well as attract the interest of the audience. However, recent journalism practice in Nigeria seems to be plagued with the malady of news that attracts the audience. Media organizations are undeniably expected to protect the public interest of their audiences.” A lot of studies have been carried out on journalists‟ but non on audience perception of news rendezvous.
AIMS AND OBJECTIVES
The main aim of the study is audience perception of news rendezvous of royal fm. Other specific objectives include:
1. to examine audience perception of news rendezvous of royal fm on the indigenes of illorin.
2. to investigate the effect of audience perception on news rendezvous on the indigenes of illorin.
3. to determine the relationship between audience perception and news rendezvous.
4. to examine ways to improve news rendezvous of audience.
1. what is audience perception of news rendezvous of royal fm on the indigenes of illorin?
2. what is the effect of audience perception on news rendezvous on the indigenes of illorin?
3. what is the relationship between audience perception and news rendezvous?
4. what are the ways to improve news rendezvous of audience?
STATEMENT OF RESEARCH HYPOTHESIS
1. H0: there is no significant relationship between audience perception and news rendezvous on the indigenes of illorin.
2. H1: there is a significant relationship between audience perception and news rendezvous on the indigenes of illorin.
SIGNIFICANCE OF STUDY
This study is significant especially to broadcast media organizations and journalists as it will help them understand and know how the public view the content of the news that they present to them. The study provides the needed force to boost professional standards in the practice of journalism in Nigeria at large. The media houses through the findings of this study will understand the importance of audience perception on news rendezvous.
The findings of this study will also add to existing body of knowledge on the subject matter and will serve as a research tool to other researchers on similar or related topic.
SCOPE OF STUDY
The scope of study will cover audience perception of news rendezvous of royal fm on the indigenes of illorin
LIMITATION OF STUDY
1. Financial constraint- Insufficient fund tends to impede the efficiency of the researcher in sourcing for the relevant materials, literature or information and in the process of data collection (internet, questionnaire and interview).
2. Time constraint- The researcher will simultaneously engage in this study with other academic work. This consequently will cut down on the time devoted for the research work.
DEFINITION OF TERMS
Perception: This refers to the feeling, regard, view, etc a persons holds about something or issue. It is the comprehension or an understanding of something.
Audience perception: This is the way the participants of AIT's Focus Nigeria feel about and regard the programme.
Audience: This refers to the media participants or receivers, and all those who are actually reached by a particular media content or media channels.
Rendezvous: a meeting at an agreed time and place.
Indigenes: a person or thing that is indigenous or native;
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