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BUSINESS ADMINISTRATION UNDERGRADUATE PROJECT TOPICS RESEARCH WORKS AND MATERIALS

ANALYSIS OF COVID-19 AS A FACTOR FOR COMMERCE AND CONSUMER BEHAVIOUR (A CASE STUDY OF JUMIA, LAGOS STATE, NIGERIA)

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CHAPTER ONE

INTRODUCTION

1.1 BACKGROUND OF THE STUDY

The rapid outbreak of the presents an alarming health crisis that the world is grappling with. In addition to the human impact, there is also significant economic, business and commercial impact being felt globally. As viruses know no borders, the impacts will continue to spread. In fact, 94 percent of the Fortune 1000 across the globe, and businesses in Nigeria have been impacted and are already seeing disruptions. Amidst the evolving strategies and initiatives to halt the spread of corona virus pandemic around the globe, shifting consumer behaviour to online trade channels and digital platforms can provide the needed incentive to keep people safe and by extension promote the growth of Nigeria’s e-commerce industry. Keeping safe and staying alive is everyone’s most cherished watchword at this time. The corona virus () pandemic in many of the countries including Nigeria is not abating despite concerted steps by governments, private sector players, multilateral organisations and other stakeholders to halt the rate of transmission. In the face of the escalation of the pandemic, the Nigerian government and 36 state governments are strengthening enforcement and compliance of residents with the stay-at-home order aimed to check movement of people. By implication, Nigerians will stay at home for longer days, weeks or even months. Disruption in the logistics and supply chain that has already affected the availability of basic essential goods will also be disrupted further. The likelihood of a shortage of foods, water, toiletries, drugs and other essential items may result in days to come, as existing in the warehouses and those on the shelves at the supers and malls may run out. As becomes a global pandemic and consumers change their buying habits, it’s more important than ever that you have a view of the place. Our global study reveals how this changing behaviour can create new opportunities for ers. The outbreak of the pandemic has impacted many different sectors in business. Not only retailers are suffering from the consequences, but also the E-Commerce sector is experiencing a slump in sales. Due to “Social Distancing” it is observed that more and more people spend their time online. Social Media platforms are mostly used and enable the people to see more content from certain companies. This is reflected by the online activity of followers of Brand sites having increased by 16.1%, compared to the last full week of February [Internet resource: 2020].

Businesses are established by investors to mainly undertake or handle certain services and upon which they are expected to overtime build their brand in a particular and environment. This makes the activities, crisis and events or happenings in such and environment could to an extent influence the sales, patronage, and profit of that business (like depart stores). Averting this scenario amidst a crisis like , as a coronary disease and fast spreading global pandemic that has unprecedentedly ignited the transformation and shuttering of economic activities including aiding consumers evolving or shifting and changing their brands and needs, is extremely important. In view of this Motti (2020) stated that has not only impacted consumer shopping and habits but has inevitably compelled operators of stores to responsively make changes in stocking the and delivering services that is essential and trending among customers if they are to retain their brand loyalty. This is what Adach (2020) regard as the business world that ers must strategically plan to effectively respond to by deliberately rising to occasion and intense pressure of swiftly providing and delivering the , brands, goods and services (like household staples and health-related goods, such as groceries, bottled water, hand sanitizer, toilet paper, face masks, etc.) that consumers desire or crave for in these times of the outbreak, using technology as a strategy to increase retailing without physical contact in this period of isolation (Meyer, 2020). In other words, the adoption of agile ing which Kalsi (2020) says has soar from 32% globally, would help businesses meet up with changing their short, medium and long-term ing plan and ing campaigns in line with current realities like flexible payments, remote work and shifting priorities expected to change consumer buying pattern and behaviour, task ers ingenuity, as well as dip business output (i.e. performance, profit and patronage).

1.2 MENT OF THE PROBLEM

1.3 AIM AND OBJECTIVES OF THE STUDY

The major purpose of this study is to analyse Covid-19 as a factor for commerce and consumer behaviour. Other general objectives of the study are:

  1. To examine the impact of on e-commerce platforms
  2. To analyze the impact of Covid-19 on commerce and consumer behaviour in Nigeria
  3. To examine factors causing change in customer behaviour during Pandemic
  4. To examine the influence of shutdown on commerce and consumer behaviour.
  5. To examine the relationship between effect of Covid-19 pandemic on commerce and consumer behaviour.

1.4 QUESTIONS

  1. What is the impact of on e-commerce platforms?
  2. How is the impact of Covid-19 on commerce and consumer behaviour in Nigeria?
  3. What are the factors causing change in customer behaviour during Pandemic?
  4. How did shutdown influence commerce and consumer behaviour?
  5. What is the relationship between effect of Covid-19 pandemic on commerce and consumer behaviour?

1.5 HYPOTHESES

Hypothesis 1

H0: Corona virus () has no significant impact on commerce and consumer behaviour in Nigeria

H1: Corona virus () has a significant impact on commerce and consumer behaviour in Nigeria

Hypothesis 2

H0: There is no significant relationship between effect of Covid-19 pandemic on commerce and consumer behaviour

H1: There is a significant relationship between effect of Covid-19 pandemic on commerce and consumer behaviour

1.6 SIGNIFICANCE OF THE STUDY

The study on the effect of corona virus disease () on the Nigeria economy will be of immense benefit to all the Nigeria citizens, the health sector, and the federal government of Nigeria. The study will explore the prevalence of corona virus disease (), the causes, and the impact of the corona virus () on the Nigeria economy, commerce and consumer behaviour. Due to the difficulty of quantifying the real impact as a result of the uncertainty, the rapidly evolving nature of the pandemic, and scarcity of the data, our work focuses on understanding the possible socio-economic repercussions in order to propose policy recommendations to respond to the crisis. The study will educate the Nigeria government on the policy implementation to curb the prevalence of the corona virus disease () and how to improve the Nigeria economy during this period. The study will serve as a repository of information to other researchers that desire to carry out similar research on the above topic. Finally the study will contribute to the body of the existing literature on the effect of corona virus disease () on commerce and consumer behaviour.

1.7 SCOPE OF THE STUDY

The study is based on the of Covid-19 as a factor for commerce and consumer behaviour, a case study of Jumia, Lagos state, Nigeria.

1.8 LIMITATION OF THE STUDY

Financial constraint– Insufficient fund tends to impede the efficiency of the researcher in sourcing for the relevant materials, literature or information and in the process of data collection (internet, questionnaire and interview).

Time constraint– The researcher will simultaneously engage in this study with other academic work. This consequently will cut down on the time devoted for the research work.

1.9 DEFINITION OF TERMS

Corona Virus Pandemic (): Corona virus disease () is an infectious disease caused by a new virus. The disease causes respiratory illness (like the flu) with symptoms such as a cough, fever, and in more severe cases, difficulty breathing. You can protect yourself by washing your hands frequently, avoiding touching your face, and avoiding close contact (1 meter or 3 feet) with people who are unwell.

Commerce: Commerce is the conduct of trade among economic agents. Generally, commerce refers to the exchange of goods, services, or something of value, between businesses or entities.

umer behaviour:  umer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, and how the consumer’s emotions, attitudes and preferences affect buying behaviour.

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